9. Technology
Flyknit, Primeknit, Boost, Dynamic Flywire, ClutchFit, etc. The technology in sneakers today is exponentially more innovative than it was back in the day. If you’re still in denial about this, go try on a pair of Pure Boosts from adidas or Flyknit Trainers from Nike Sportswear. Not to mention the customizability of shoes like the Foamposite and ZX Flux, which basically allow you to put any picture you want on a shoe.
Nick Engvall is a sneaker enthusiast with over 15 years of experience in the footwear business. He has written for publications such as Complex, Sole Collector, and Sneaker News, helped companies like Eastbay, Finish Line, Foot Locker, StockX, and Stadium Goods better connect with their consumers, has an addiction to burritos and Sour Patch Kids, and owns way too many shoes for his own good.
