6. Competition
When brands are competing, the consumer wins. When UA nearly lured Kevin Durant away from Nike last summer, it was a sign that things are definitely shifting. But competition is also responsible for a number of new brands popping up like Brand Black. Do you remember any new brands from the good old days? We’ll wait.
Nick Engvall is a sneaker enthusiast with over 15 years of experience in the footwear business. He has written for publications such as Complex, Sole Collector, and Sneaker News, helped companies like Eastbay, Finish Line, Foot Locker, StockX, and Stadium Goods better connect with their consumers, has an addiction to burritos and Sour Patch Kids, and owns way too many shoes for his own good.
