Tinker Hatfield, Nike Designer. Photo courtesy of BKRW
10. Accessibility
It’s not just that we have access to more sneakers than ever before but we have access to the people behind them. Back in the day, you might have known who Tinker Hatfield was if you were really, really into sneakers. Today, it’s common to have designer interviews from nearly every brand. Not to mention, you can connect with people from the brands and retailers in the same way.
Nick Engvall is a sneaker enthusiast with over 15 years of experience in the footwear business. He has written for publications such as Complex, Sole Collector, and Sneaker News, helped companies like Eastbay, Finish Line, Foot Locker, StockX, and Stadium Goods better connect with their consumers, has an addiction to burritos and Sour Patch Kids, and owns way too many shoes for his own good.
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