Technology and footwear are advancing at a crazy rate. It's almost as if with every new style of footwear that is released, new technology is introduced. So what are the 5 most important sneaker technologies shaping the future of footwear right now? You might have heard of some but you might be surprised at the companies that are...

For thirty years Nike's Air cushioning system has been a pillar of the sneaker community. Fan favorites like the Air Max 1, Air Force 1 and Air Jordan 1 laid the foundation for the line to grow into a muti-catagorical technology. The technology's always been closely associated with running and models like the Air Max 90, 95 and...

Elusive. Electrifying. Limitless bounce. Derrick Rose redefined athleticism at the point guard position within the first three years of his career. The league previously featured hyper-athletic points like Barron Davis, Steve Francis and Penny Hardaway but Derrick's speed and lateral movement coupled with his bounce made him unique. Adidas saw his potential as a signature athlete and signed Rose...

Nike began as a running shoe brand. Phil Knight and Bill Bowerman partnered up at the University of Oregon to become the juggernaut we know and wear today. Their path to greatness is littered with tons of ad campaigns, amazing technologies, and shoe models that we don’t ever see or hear about anymore. Nike Zoom Alpha outsole ad...

Okay, I am going to risk getting cyber "yelled at" and ridiculed but this is simply an attempt to add to this age-old conversation regarding Air Jordan materials. I will specifically be talking about the material called Durabuck. I apologize for this being a long post, but it needs to be. If you don't want to read it,...