On this episode Nick Engvall is joined by Jay Shuang, aka @shanghaisole, to discuss the Chinese sneaker market, and why so many retro Jordans are sitting, including Union x Jordan 4s, Lightning 4s, Jordan 11s, and Jordan 1s, that here in the US, appear to be sold out.
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What up? What up? Welcome to the sneaker History podcast. My name is
Nickinggll and I am Stok to talk to one of my friends in this whole sneaker
thing. Uh, you might know him as Shanghai Soul. ▁, Ja has been kind of keeping
the States in the loop in terms of the sneaker market in China, so just want
to catch up with him based on a few of our recent conversations and stuff that
has been going on. I thought you know he was a great guest before. If you
haven't checked that episode out, I'll definitely link to it, but Jay, welcome
to the show How you doing? Man?
Hey, Nick, thanks for having me. It's good to be on. And and you are saying, I'm
keeping the state informed. I might be keeping the states angrycause. I'm I'm
getting a lot of messages lately blown up my des man as me asking me to be the
proxy, asking me to be the pluge. asking me what the heck is going on and
people are real upset. Uh, not at me per se, but yet about the whole sneaker
industry right now it is. kind of. It's a Wd time right now,
Yeah, it really is Man and it's uh,
you know we. We had a an interesting conversation a couple within the last
couple of weeks on the podcast about Um,
you know whether or not the brands are trying to
sign athletes, celebrities, et cetera from different countries in order to
kind of just play the game and appeal to that market, and I think that that's
uh. A. Really.
It's probably very accurate, right like the brands. at this point, you know,
With covet laid on top of all the other struggles that are going on, you have
just a a massive amount of stress numbers not being hit supply chain issues.
There's so much layered ont to it that I, I can't blame someone who works at
one of these companies to say Well, let's just try this, you know, because I
think everybody's looking at the numbers going. Hey, we're not going to come
anywhere close to hitting what we told our investors and that, just
unfortunately, once you get into that mode as a business, it it never is good
for the consumer right and I think that's
where. Uh, you know.
I don't want to say. it's a good approach. I just think that I unders. I'm I
say that I understand how they could get to that point, but one of the things
that you know kind of threw towards you before we started recording. You know
the idea that that a brand like a Nike or, or Jordan brand, or Adidas or any
of the big major brands right, would still think that they could just sign an
athlete from China, Japan, the Philippines, like we've seen everybody trying
this, And it seems to me like that is like like, Haven't you already learned
and haven't we already passed this stage of this last stitch effort to capture
an audience or or really connect with the consumers in a different country or
a different location?
Do you think that that's that you know? Do you have any examples of that
actually working in your mind that you can think of, because I couldn't think
of any that like, weren't very like short hits, right, and we talked a lot
about Kobe the last time you were on
and Kobe's kind of the opposite of. That right like you're they're all in. You
know, like China gets
probably arguably better colorways. M, sometimes more silhouettes, even like
there's just so much more.
Uh, you know, massive, uh, marketing appeal or marketing approach to that, As
opposed to just like cool. We did this and we signed this player and I just
feel like we're just like. I feel like it's just a total miss. I don't know.
I guess we're going to speak to like um
supply issues later. So like there is something I want. I want to talk about
which which you brought up earlier, but I don't. I don't want to touch on that
right now, because I know we talk about it later. But in terms of
like the Asian pes and stuff like that, it's it's a mixed bagcause.
I remember when Jordan Bran signed Go Eloin, who is China's first Jordan brand
athlete? It was a really big deal here.
like it was everywhere in the Nike stores. Like his photos everywhere. Um, So it
used to be It used to be y, e n N. Because he's
considered like Um, you know, like one of the best players and you know.
Unfortunately he didn't do well in the N B. A, but Um playing in China, He was.
He was a beast, Um, but he was never signed to Uh Jordan deal. he always had a
Nike deal. He had his own Nike deal, which was like,
Um, Y color ways, right, O. Obviously a lot of red and red and gold and red
yellow. Um. So he had these unique Nike P. Es. And and those always did you
know. Okay, Um, and his face was always plastered in the Nike stores. But now
it's gual 'cause of his Jordan Ba steal, But the thing is is that you,
outside of China knows who he is. You know what I mean, like,
like I remember when when my buddies' on the snake, this were like y, like
Jordan Branstein, their first um. Chinese athlete. That's pretty cool. They had
no idea who he was. They've never seen him Clt,
y, and no one from the States would have seen him play unless it's the Olympics
and he's their starting point yard. And even then China doesn't do very well, so
you don't get to see him like in the later rounds anyway. So
it's It's like a. It's more of a national pride thing, but it doesn't move
product. you know, Um,
the. the, the, Um. His color ways are fire, though, like if you' seen
Gazs colorways for his Jordan, P. Es, they're like one of the best. Um, like
he always loves. he loves Um, incorporating that kind of like Tiffany blue, that
tiffany jade color.
And so his, Yeah, his thirty, two, thirty three, thirty fours. like they all
look really unique. Um, he's never he. He probably won't get his own signature
shoe. Um, he'll only get these, you know, kind of cool. P. Es, Um,
it doesn't really. It doesn't really do anything, Um, it, people in China don't
even really like. Go out hard for it. It doesn't sell out like you can get those
p. es, pretty r readily any time you want like they're not in super high demand.
People will know that that's the gual p E. but it won't It won't sell out any
faster than like a Tatum T or or a ▁z on p.
Um. And then with Ruby, it's the same idea like I got. I have to say, like
Ruby's probably got one of the best P. Es from Jordan Bren in in the last couple
of years. Like
yeah, yeah, I agree,
his, His cherry blossoms like the cherry bossom, Like thirty fives. I think,
man, those things are sick like all, mint with the pink cherry blossoms on them
then I'm sure you guys have talked about the the eights that are coming, Um,
like great great looking shoe, But I mean, I don't even know if those are
hitting the masses Like those cherry blossom ones Never made. it never released.
Those are. I think strictly like friends and family and P. E. only. so, um, I
don't know if the if those as are going to be a g, r or not, but
it it's the same thing. like I, I would assume people in Japan will be like, Oh,
that's awesome. You know, like
national pride, but in terms of them shelling out crazy money for it, it's not
happening here. I don. I doubt it's happening in Japan either.
yeah. It seems like like with Bo, he
is well, obviously from the pictures you post on your Interram, there's no
trickle down of like, Oh, we gave him a P. So maybe people will buy retros
right like there'. No,
like if people aren't buying those you know, P. colorways and he had. I think
the thirty four that he had was probably one of my favorite colways of the
last few years, too. Like like that, you know, like the the jade color that
you talked about, but like to me if if I'm if I'm at Jordan Brand, and I'm
about making the Jordan Nate for Rue,
you know why doesn't I don't know You got rest. You got Russell Westbook in ▁l
A right now like you've got the Ma, the biggest market in in the states
outside of New York to to do that with, and you know who knows the timing
wise. I. I said this in a previous episode. I think that there's probably a
lot of timing issues going on with the the way these shoes are developed and
made and even shipped over, because that could have been something that was a
year ago or two years ago that it was supposed to be here, or it might have
filled in and been pushed up to replace a different thing because there's so
many other supply chain issues, but I,
I think it's interesting because you. I, you know, we talked about it on on in
our previous conversation about,
you know athletes that are signed to Chinese brands, actually having a huge
following there. and and S, their products actually selling well at a lot of
these places. H. How can
is it? Is it a matter of national pride? Do you think but between those
brands? or is it just that there's more too right, Because I feel like someone
like Clay Thompson, For instance, he's getting a lot more right. He's It's not
just cool. We made this retro producct, Or, or we made this P. E. There's a
lot more to it. He's you know, like and I don't know. Maybe maybe with these
other guys they're getting. Are they getting marketing dollars beyond? like
the the store walls and stuff? Are you seeing like actual events happening and
anything like that to get it going Or
I think you know. I think what you were saying was was really spot on. It is
kind of gimmicky. You know, like we got to hit the Japanese market. Let's give
the only Japanese player in the Abe.
You know, it's
like we need. we need. we need a a Chinese face in Jordan Brand. Who' we going
to give it to? Uh? let's give it to. Let's give it to the starting point guard
on the Chinese on the Chinese national team. Um, and there's no.
Uh. I've seen some goal t shirts before, But like even with Clay, you were
talking about Clay and his ant deal like he gets. He gets a lot like he. they do
shirts, they do shorts, they do like. It's like the whole line right. It's like
it's what what we were talking about With weight. He has a whole line of way of
weight. The way of Wade has become the Uh subsidiary of Leaning. Now it's just
like how Jordan brand is under Nike. Um
It? you know that's That's what Wades deal looks like, because when you go to a
leaning store you'll see a section that's only weight stuff.
Um, I, I would assume Clay is kind of moving towards that, but like there's
nothing like that for really, like you go in there. it's just a stand alone, P.
wish to be honest with you, I've never even seen on seening on shelf before.
Like any of those ones that we were talking about, those have never been
released. The glow ones are released. Those are public. Um, but he doesn't have
a a line or anything, and there's no like story. I. I think the f. his first
par. There was like some story behind it, but the ones afterwards are just like.
Oh, this is just the gual P. E. It's like. Oh, okay, so basically you're just
giving me a Nike. I. D. Then like, What's the difference? right? Like if I can
this, then what's the difference? You're not telling me anything like No story.
No, no accessories. No,
Yeah, know anything. So it it's It's not enough to to drive consumers to be
like. I feel really connected. I, I really vivee with the story. I understand
Yeah, it doesn't. it's. It's very disconnected,
yeah. Do you think
do you think there's any interest in my,
or any conversation? Let's say A for the guys that are that are you know,
actually playing a ball in in these shoes? Is there is he does? Is he
enough of a you know persona to to drive people to buy a shoe, or is there
enough belief in Jordan Brand in their technology be cause? you know here in
the States? Obviously, Jordan Bran is like, almost tries to elevate themselves
as the elite basketball shoe on the market? Is
there enough of that for people to to you know, buy a shoe just to play in to
see if if if they like it the way, like you know? I know here now we have like
another level of that because we have so many people doing you know reviews on
Youtube and stuff, but it.
Seems like it seems like like there's a Genu general curiosity about all new
Jordan models in the States, and My assumption outside of the States is that
that just doesn't exist anywhere. And maybe the thought is maybe this
partnership could lead to that. Do you think that's even a a feasible idea for
for somebody like that?
So does do people
will people buy like a gold? P. E. yes, because there is like that sense of
national pride. it's It's not about
what brand he's wearing. It's more about him like if he was
wearing. If you was wearing anti people would be would buy Enter. you know. Um,
so it's definitely not about Jordan Brent. It's more about school and in being
Chinese and you know, like people liing, the he plays basketball. Now, The
you don't see a lot of people in.
I would say you don't see that many people in like the newest jordans, like
thirty sixes, For example is because they're They're really expensive. Like
people. There's still a big outdoor basketball culture in China. Um, a lot of
people play outdoors like, and I know for myself I still play basketball now. I
wouldn't. I wouldn'. I would be really
hard press to spend two fifty
and wear it on a gravel cement
basketball court and just tear it to shrieds like I know they're meant to be
worn and I know Um, Nike um Asia. We get a lot of the ▁x d r outsles for like
better, Uh more, you know thicker rubber. I know Night Wing talks about that all
the time. He's like the different components in in the makeup for Um
shoes in Asia. Uh, because there's a large outdoor hoop culture here, but a lot
of a kids. I mean, they're mostly kids like high school, or is college students
like? First of all, they don't have two, two, fifty, two sixty to just shell out
normally, And if they did, they're not wearing them to play basketball outside.
that's for damn sure. So, um,
I, does the tech matter? Yes, but to a high school kid, who who is
who doesn't even have like a hundred, fifty hundred, twenty bucks, hundred bucks
to to spend on basketball shoes. There's no way,
Yeah, and then like with with, you know, we brought up clay. I, I can't
remember what like the retail is on his Ses, but I'm it's got to be like the
One forty range or lower right for a lot of the other brands.
Um. I, well, so like he his shoes. He has. he has. He comes out with a shoe
every year, which is really crazy Like people don't even know that, and um,
I think he does also have like take down models of issues, which is kind of like
Lebron and his Soldier line right where it's like a take
I think his high end stuff is maybe like one. It might be.
it might be like one fifty and up a little bitcause.
that makes sense. I mean it's it is interestingcause. like the The take down.
I mean, I just went to the outlets for the first time in probably
two years and walk through like normally I go to like a basically rebok New
Balance and and Nike and and the rest is like Ah, whatever. I don't really
need to walk through the rest. but I
basically went through all the all the stores at one of outlets near me. Um,
and when I walked into the under Armmor store, I didn't realize that like
Steph, Curry has a take down line. That's that's you know, four or five shoes
deep now and then I started looking at more stuff online just thinking like
how many other people have I missed That have these take down shoes? Because
the brands. Don't you know they're not trying to get it in front of the
sneaker heads? They're just trying to have it at the outlets or the Dick,
Sporting goods, or you know equivalent, right, Because it that that's
where the kids that play ball are go to buy buy their
shoes, and it's just crazy that that there's not you know more to that, right
because we just talked about it recently on A on an episode, you know, like
Lebron won his, arguably his most important title in The soldier you know,
that's kind of a A. Crazy thing to think about in the big picture, but like
that also makes you pay attention to the secondary, or, or you know, whatever
line that that comes underneath the main. You know the the main focus Right
and I, I was thinking about our conversation about Wede, Like you brought up
in him having such a big kind of
presence There. Do you think that
you know? Like, Do you think that
that's kind of the next evolution for the Wade brand too is like. Wh, what
weighed? You know, under you know, obviously under the leaning banner, but
like what keeps way of weight from signing one of these athletes. you know. E,
especially like, like with G, right, like the Jordan brand. If if they're not
doing enough, he's not goingnna stick around right. Like Its. Just if the
partnership isn't beneficial for both sides, somebody ends up wanting out of
he moves on, But it's almost like that seems like an easy like wind situation.
Do you see that as something that happens in China, or is that something where
like Wade would sign somebody for the States, Because the way, the Way of Way
Brand has a little bit more presence here than leaning.
Uh, so I definitely don't see way of like
I, and well, I'm just speaking from a like. If I were like running way of
weages, Right if I were running way of we,
I don't think I would sign someone here because it's it's already big. it's
already big here. So like I would sign. I would try to find someone in the
States and get more exposure out in the states. Like if I could
sign. You know if I could sign. what? What? What team is he owning right now?
What team does he have? Uh steak in?
oh, the Utah Jazz, Yeah,
Yeah, like. And we talked about this last time right. Like Why not? like?
Why not have Uh leadaning jerseys right, like leaning, Uh,
Utah jerseys. like just sponsor. the whole team. Just hook up the entire. like
That is like a massive way to get it out there. You know. Um, So like that.
That's where I would. That's where I would take it for for that.
for way of we, um, and then, in terms of
uh, just like the take, the whole take down thing, it's like
I don't. I don't know if if we talked about this last time, but a lot of the
shoes out here like Um, Anta and
leaning like they're not the take down model, but more like their their version
of the hyper duunk right, which is like their flagship model. You know what I
like those shoes, Man, they do like they're really good basketball shoes. Like I
have a pair of the Um.
Anti Sonic nines and they are in heavy heavy rotation. Play basketball because
they throw all their stuff in Like That's the thing that I hate that. what Nike
does lately is that
you know they give. they give Yanis, whose new shoe I think looks really good.
But it wasn't until this model where they like added full leng ▁zoom. Like, for
the longest time, it was only like four foot, ▁zoom. or it was only heel peel,
▁zoom, And same with Caire. I mean, I know that they have a say in it because
maybe that's what they prefer because it is still their shoe. But how are you
not throwing your best stuff into these
into your signature athletes and then so,
Yeah, and so, um, like with with the Sonic nines, it's like they put. It's like
they put all their top cushioning in it. They put all like all this, like really
good material in it. And so I don't feel as a consumer like I'm not getting my
money's worth. Like If you want me to spend, If you want me to spend uh, like
one, sixty one seventy on on a on a basketball shoe, I want to make sure that
it's got everything that you guys have in it. Like I don't want. just push lawn,
and then No, no full length ▁zoom. Like I know you have full legson. Why' you
just give me this small pot of ▁zoom. When you normally put like this stig of
one in Lebron shoe, like what's up with that? I got like I'm not trying to pay
yup. Well, and that's you make a great point, too, Because
if if Ys, who just won his first title in, you know, n v, p, and like, look if
he's not worthy of having full lingk ▁zoom, or whatever your best technology
Like what? How does this even make sense? right?
one hundred percent
Yeah, I, and, and you know, kind of on top of that, like the running stuff has
been progressing so far
ahead and and up in the price points that, I'm kind of concerned that when
they start pushing all that new technology over basketball, it's going to
raise basketball prices again. You know. they. kind of. They kind of have done
that in A in various little spots, but none of the shoes because the guys are
all playing in like Kobe Protros, or you know a lot of katies, a lot of caires
and those types. You don't see
the technology become a talking point for N B. A shoes other than like Lebron
or whatever the Jordan signature model is,
But like. So, what's retail on on the leaning Sonic Nine, Do you think about?
uh, they are on. Let me do a conversion real quick. They are
about like one, ten, one hundred to like one, ten,
Yeah, See, and that's that's what. That's so crazy. I feel like, Uh, just as a
consumer and who's somebody who's like been passionate about this and working
in this space for the past fifteen years. or so, I am like,
absolutely concerned for where basketball shoes go. If everyone thinks that
Jordan brand makes the best shoes or that Nike makes the best shoes.
yet there's all these other brands that are making incredible product. For you
know, two thirds of the price or half the price, because it's it's I guess to
get to like the conversation about the stuff that you see in store right,
That's what's going to happen eventually. If if there's not this like, almost
like resetting of the market. In my opinion,
y, I mean, like,
for example, like the new Lebrons, The nineteents they are after conversion.
They are too fifty here for us.
That's that's a lot
That's a lot. Um,
and if you, if you play ball seriously, I mean and you love lebn.
I, I can see it because that's what people are paying for shoes. Nowadays you
know it seems like dunks are even and buy dunks for under two fifty now, which
is crazy. Um, but yeah, it's like two hundred fifty bucks and I can go to a
reique, meananing, uh, store, and I can pick up a pair of these. You know of
their hyper duunks, For you know one ten. It's like it's It's a pretty no
brainer for me.
I do you think that there's
Is there a connection at all between like performance basketball shoes and
retro product in the consumer's mind in China be cause. Obviously, that's
what's kind of told to us, And the marketing is is to say you know, inspired
by the greatest ever, and like you know, But then there's all the sneaker
culture below that. that's like. Yeah, this is just hype. and and these people
are going to be into it. Regardless you know. There's all sorts of ways you
can kind of slice that up, but it sounds like what you're saying is is there's
no real connection between like retro product on the wall, and like the energy
that goes into, like, or the, you know, the kids that are out there playing in
in Nikes or whatever, not necessarily going back and buying retrop product for
their kind of casual shoes.
Uh, I think people are still. I. I mean,
I mean Nike's marketing is, That's like the best in the world. You know, So
people will just people. just eat up the retros stuff they're like. Give me the
Forget the pro. I forget. forget the quality you can let me play. Only play some
basketball in some, you know, in some, Jordan Tennns, and Jordan, Ts, and Jonal
once, like I, I, I want to, I' want to. I want to look cool when I do it. I
don't. I don't care if there're ▁zoom air. I don't care if it's just cardboard
But yeah, so I think that that still trumps um, quality and performance.
so do you think
how do you think that you know?
I guess I should say, like what do you think changes would have to happen for
there to be?
I guess like the kind of energy around retro product that there is here in the
States Right like? Obviously, you know, the the platforms that resell stuff
can take up some of that demand. But like those exist basically everywhere
now, so you can. you can. You can buy and resell anywhere in the world if you
really wanted to, but
it also seems like you know from the pictures that you post, and like just
from my recent trips to to see what's on at the stores. It seems like a lot of
is just kind of fading anyway, but it seems like there. It's already like
nobody cares about the retro product on most of that stuff. Is that the case?
Yeah, so like um,
I, I, I do think it is part of the case like I. I don't think people care like
There's so many factors and it's so funny because I feel like this is a great
time for us to be talking about this again. Because when we talked about it the
first time it was very. I remember, you were very like, shocked by. like you
know the political aspect of it. You were like. Oh, I didn't know that that was
happening. I wonder like it was in the very early stages like that was probably
a week like it happened, like maybe one or two weeks afterwards and then we
talked and then this is now
the effects of it. like you know. However many months later it's very real. how
much the political aspect of it has affected. I't know. we'll talk about the n B
a portion of it later. Um. but
it's it's fatigue. People aren't buying Um shoes to resell like, like we said,
Uh, like I said before, It's like the the resellers here are are very different
from the resellers in the states. Um, these sellers in the states. Are you know
one one person? Like Let's let's just say you are youre a reseller. For example,
you, you buy three pairs and you try to make twenty thirty dollar profit and you
know you call it a day and you move ont to the next bair, Like resellers here.
Don't don't really operate like that like they. The resellers here are like
buying up a hundred pairs. They're buying up two hundred pairs. They're buying
up a thousand. Their. And there there isn't the The. The little reseller. There
isn't the Me and New reseller as much anymore. And so when when the big dogs
have moved on now you got all this product left, Like Because, because the
little guys weren't buying it anyway, They they didn't have the money to buy it
anyway, so they're like, Oh, okay, Well,
there isn't there. Isn't that demand of al? Let me buy up all these lightnings
real quick and see what I can do with it like they're afraid of it sitting
supplies. And this is going back to what you were saying earlier.
I. I. I, no doubt, I one hundred percent believe that because of coved and
shipping issues and and all stuff sitting in sitting in cargo ships, they're
just like. Let's just allocate shipment here like it's made here. Let's just
keep it here. Why? why are we sending all this stuff to be sitting in boats for
months at a time, and then pushing pushing release dates back by months and
weeks, and and all of those things like, Why don't we just sell it here? And
because of that there's a lot more quantity and I think it's like it's They've
kind of like
not on purpose, but they kind of like shot themselves in the foot a little bit.
You know what I mean, because they like flooded the market here. Um, and now the
resale game is really just moved on.
yeah, yeah, yeah. it. That's something that I hadn't really thought of or
hadn't really connected the dots on. I guess because I.
i. I guess like.
in my mind,
you know, I don't really think of like,
Because there are still so many shoes coming out. I don't really think about.
You know how many actually make it over what shipments you know.
Like all the things that could de lay or cause somebody to think. Hey, we
should just sell that in China, because it's already there and and or you
know, Like as you said before we started recording. It's been. things have
been opened there for you know a year plus. right so
Yeah, yeah, yep,
I, you know. like the Uh. That's another interesting thing about This is like
here in the States when I, when I walked into, you know, I walked into a mall
for the first time. Probably like three months ago. Actually, right after
right after we talked. Probably, um, so a little bit longer than that and I
just basically was, like, kind of just blown away, 'cause like there's a bunch
of stores that are completely gone and closelosd within the malls. You can
rent space for super cheap, and like big malls too. Right, Like we were down
in San Jose, and we did like a little sneaker history. Meet up. Um, and you
know there's just empty stores. You know, like there was a foot locker in a
house of hoops was there, but like, I think there's a shoe palace, but like
there was just a lot of stuff that just was not there. But seeing what was on
the shelves like there's retro product and and even like you know, performance
product that is sold out online. But it's sitting there in a store and here in
the states. That makes sense
because you still got to have that product in store for people that are G
getting back out there into their normal shopping routines and stuff. But
that's also like you know. The reason that I could see a lot of things sitting
is because people are just still not a hundred percent comfortable like we're
still. You know we are now, but like six months ago nine months ago like
you're just getting the first vaccine rolled out type stuff. So you're not
even. you know. a lot of people were still kind of playing it safe. But there
you've had like. Probably you know, I mean, I feel like it's It's almost like,
probably well before we first we last talked, but like heavily in the last you
know, six months product just sitting and like that's not a. That's not a.
It's definitely not like a a consumer fear driven thing like it could be. if
if covet ex isted. You know as you said like, it was a pretty heavy lock down
there to like keep it under control. That's a another interesting part that I
just think is like
I don't know. just fascinating and I wonder if like there's
I wonder if any other places have similar. you know, the a similar situation
where you know things have been open longer than the States have. So you have
product that's just kind of there waiting for people to get to and people are
just passing on it the same way that you're seeing in China, Because
I mean it seems like it seems like every store you go into there's at least
retro products sitting like that that. If you look on on a website here like
stock, Ax or Goat or something ineri, it should be
you know, sold out.
right. um, I think what you said was is like it's It's right on the head. I also
think that cause I, I do have friends that live in other parts of the of the
world. And and they don't see the stuff that that I see, And I think that has to
do with a lot of the stuff is still made here Right like we
get. we get first crack at it. Um,
what? whether, whether that's a good thing or a bad thing, and I definitely
think Kobage was like a hard reset for buyers out here like it just
slowed everything down. Resellers just like weren't
they? just didn't feel like flipping shoes. Was Was the was the move anymore?
Like they? I don't know what they're what they're buying up now, but it's
definitely not shoes. Um,
and in terms of like other countries that are open, just like us, like Taiwan,
for example, they, they've been open. You know the same amount of time as as
China, but they don't get the product. They don't see as much of the stuff as I
see. There's so some of it, but it's not as much because it's made here, so like
the most quantity of of of anywhere in Asia. Um. And and because China is such a
big like hub for for Nikeia or sneakers in general, Um, but yeah it's it's uh,
it's it's kind of nice like it's. It's slowed everything down. like resellers
aren't as crazy and my buying mentality isn't as like. Ah, let me just buy first
and think later. right like now I can.
I can walk into a store and think about. Hm. You know, Do I really need these
pollens? Do I really need these lightning fors, Do I really need these sea foam
greens. Like you know what they'll be here? They'll be here next week. Let me
think about it for a
little bit, and I mean, and I know you know this. and and you know where we're
at that age where it's like that's how it used to be right. And like that's
That's how. that's how buying sneakers used to be. That's how buying elevens
used to be right. You didn't have to like
line up in malls. I mean you could. I mean they the first day definitely, but
like two weeks later you could still think about it. And and it's uh,
I remember when it used to be like that and it's kind of nice that.
I mean, it's not nice that the pandemic happens, but it's nice that. like uh, An
effect of that was that there was like a hard reset and people just kind of like
slow down and just started going back to normal again.
yeah, I hundred percent agree. I think that's uh, you know, and maybe that's
just me being nostalgic, but I also think that that's just a better experience
for a consumer. right's a? It's a. It's a terrible experience to go on the
sneaker's app. And you know it's like waking up and living in Las Vegas and
like having a slop machine outside your you know apartment and every morning
you pull the handle, hoping that you win and occasionally you get just enough
back to keep you coming back.
And like that experiences, I understand why that happens and why they do that.
but it's absolutely terrible. like the long term effects of that I think are
absolutely terrible for both the footwear industry as a whole, and for Nike
consumers specifically. But because it's is, you know less about my nostalgia
for the good old days of walking into a store and finding you know True Blue
threes back in two thousand one, you know on sale for a hundred bucks you know
like, of course I want that. Like, ill always want that, but like, I really
think that Without the experiences that you're having there and seeing the
product and getting to feel it in hand,
you're not going to grow the audience. And
maybe right now you know there's just so much product there that you even the
even the diehards that have to have the lightning and have to have the
pollens. Maybe they're going to. They're going to pick up a pair. But like
you know, in general, like if people feel like they have to make a decision
right then and there,
eventually they move away from saying yes to that decision because they just
feel. Hey. I don't want to be a part of this, but I don't want to have to be
forced to make this decision every time I think about sneakers.
right. And and um, it's like when you get that early access for a pair that you
didn't even want. It's like I have to pie it like it was the last time I hit on
speaker that I had to get this right now And it's like what
kind of mentality is that where? it's just like I have to do it because I'll
never get this chance again.
And and then my, my, my buddy is over at the sneak, this, they they. They kind
of talked about this last week. actually, And and he was saying, how like, Yeah,
But you know you just love that feeling of like getting something that someone
else had that doesn't have, and we all like as as a person who loves sneakers.
You love it when someone like Oh, you got those. Oh man, I miss. I struck out on
those, but even if shoes are sitting,
you can still get that feeling like. like, T. The tras, the the Virgil toos,
like not everyone is getting those right. Like
if if if you're wearing those and I see them, that's still going to be a limited
shoe That has nothing to do with that has nothing to do with you wearing
lightnings, and I have lightnings, And we go to the same show and we go to the
sneaker con and we're both wearing them like, But that's not that. That's not
the same thing, right Like if you werear If you wear off white twoths to to
sneak a co, people are going to be like Oh nicks. got the offway twos like you.
You can still bring out heat like E in in this day and age
of shoes. Sitting that. that's I don't think that that changes anything.
yeah, I agree, and I, I think that's an interesting kind of. you know, Pe.
choose what they want to wear what they want to buy in different ways too,
right like we do. Uh, a format of the podcast. It's kind of like a sneaker
draft with the three or four of us and you know, like I, I'm not competitive.
I love it. By the way, I love it you. you need to have more Pe. You need to have
more people on because it goes like you. You come back too quickly. You got to
have like I the last episode. I was listening, you guys. Um, I think it was for
the W. Was it for the ones? but you, you guys are like. Oh, we need to have more
people on here to to like. Make it a little
yeah, yeah, we got to get you on one time for it. It's It's a blast because
One hundred. I'm in. I'm in a minute,
it. It makes me think differently because I, I forget so many of the colorways
and the stuff that's out there right like we all have our kind of narrow lanes
of what we like and what we go after. and then like you know, we're paying
attention to things, But like the more you take in to to your memory, the more
you're forgetting about something that happened ten years ago
and so like that to me is always interesting because Robbie looks at it like
it's a competition. I don't look like I don't look at it that way and I
honestly wear. I mean, I of course love certain shoes like you know, shatter
backboards just because I'm a Giants fan and it's a
mhm, Mhm, Mhm,
Jordan one and it's like that's That's like a great shoe. Regardless of it, if
it's hyped or not, I would love to have that shoe And you know, but like we,
we really pick different stuff all the time that I think none of us. Would
you know occasionally you have shoes that are like this is the issue of of the
draft that you want to have, but most of the time I'm pretty happy with the
shoes that I get to pick even if they're not the the hyped up shoes. Because
it's just I, I don't know like that's what I like, and I think that's an
interesting piece. And and kind of like to your,
you know, to your uh,
your Shanghai sneakers group, right, like we, within the Speakker History
discord community, We basically you know, look out for each other right.
There's two hundred some people in there, and I would say you know it's It's
still a small percentage of people that hit on the sneakersa, Because that's
just how it is,
but generally speaking, almost every other day, or or maybe even every day. At
this point we're seeing people like Hit for somebody else that wanted their
entry, and then you get that back when you really want something, and I think
that T is also one of those nostalgic things that I I miss about going and
lining up P for a pair of shoes back in the day where you weren't competing
with online too, you just were going to line up with your buddies, and if you
know if you wanted me to get your size, and I was in the front of the line and
I thought like my. Size was going to be around. or or I wasn't interested. We
were still lining up with each other to try to help each other get a get a
shoe. and I think that's like, kind of hopefully where things are headed. You
beyond like the experiences that you're saying you're having now, because
that's definitely another missing piece from what brings people into being a
fan of sneakers. In my opinion,
Yeah, it's you know. It's interesting because you know I've been on. I mean, I
haven't been on I gie for that long, but you know since like two thousand
fifteen, Sixteen was like my first post, and I would say most of my of my uh
followers on I g. I mean, I would say like ninety percent of it is is in the
states. Um, and
my my buddy who owns um,
uh, this store called de, um. it's um. it's like a. It's a sneaker boutique.
it's I, I like to call it like the kith of china,
Um, like they have like a coffee shop. And and you know they do streetware
stuff, but it's their own brand. It's all in house stuff, you know, like it's
their own. It's their own brand. They, they, um,
they, they sell sneakers there they they sell. They do collapse with like pigns,
like Padda. They've done collapse with Um, like Nike and stuff before, So you
know it's It's a really cool store. It's a really awesome buy, and I've been
shopping there for a long time, and and the other day
he came to me, so the owner of the store came to me 'cause I, I've been friends
with him for a while. he said, Um, You know we're gonna get the the paddas.
We're gonna get the paddas. Um, and 'cause he's he's good friends with, you know
the the owners. he's like. We're gonna get a padass. You should bring you. You
should bring your sneaker group and you should come and hang out. and like you
know, you guys can can all get pairs and I was like my sneaker group. It's like
Shoot. I don't really have a sneaker group. Like heck, I was like my sneaker
group is like Iss. like all on Isgram like they're They're not coming. They're
not coming here to get shoes. And I thought about it and I was like, Why don't I
have a neer group like there should be a sneaker group? And then I just started
gathering people in my contact list that I've known that I knew were into
sneakers, but I, I've only just chatted with them individually over it, never in
a group setting, and over like two weeks, Uh, we got like a hundred people,
Um, and then the group is super chill and it's low key and it's not high
pressure and people aren't in there trying to sell anything. It's just you know
people are in there showing all sorts of like people were in there showing
clerks. People were in there showing Ada showing you know why three ▁ultra boos
like. It's just people just into what they like And then
um, I was like hey, uh, so go's gonna be doing. It's a first comfort. serve for
the the pad of the blue ones. Um,
there's a ▁q r code to sign up, and the owner was like, sent me the ▁q r code
first, so we could all sign up and we got like twenty some. We got like twenty,
five, twenty six people out there And then there's that photo I sent you and we
all got a pair. It wasn't that it wasn't back door or anything. It wasn't like
shady. it was, 'cause like they had, they had a lot of quantity in China.
Actually, like those, the orange joins are still sitting. so uh, like I don't
want people thinking like. Oh, you know, the store did some shady business and
was like back doinging pairs to you guys like we. we. We got. we got in. We went
there and lined up. we got a ticket. Um, it wasn't a raffle. It was just to get
a ticket to in order of buying, and we all went and we all got our pairs and
everyone was super happy and it was just like a little hangout like there's a
lot of people in that group I've never met before, but I've talked to
and it was a Yeah. It was a nice, like genuine moment, and in this day and age
like I mean, you understand, like just buying shoes for retail is a wind like
that's like hitting on on sneakers to me like that's like riing on the app for
me, right 'cause it's like I actually get a chance to buy what I want and not
have to go on stockck, ex, or pay or go on ebay, Like I can just get it for
retail like that's that's that's a wind,
yeah, yeah, definitely mean, and to be able to have the the community you know
like that's one of the things that for me like you know, even just
doing this podcast and having
the The The Discord group, Now that we have you know, that's just been like a
constant kind of
support group. For you know, just you know. it's it sounds bad, but it's like
it's not really that serious
shoes. And and this is the world that I choose to make my profession,
But it's not like that serious for me to buy shoes like I, I
reallyre am like I rarely pay resell. I rarely feel like I have to have
something. It's more
just being around it and being a part of it. And you know I, I have enough
shoes to wear, And you know it's great to get stuff, and I love. I love the
feeling just like you're talking about, but also like having the group of
people that just you know appreciates each other and looks out for each other,
and you know, I think that's like a a missing component when you don't really
get that in terms of
the internet. You know it's It's tough. We're getting it now with like discord
communities, and and Ingram and Facebook groups, and all these different
places where we're kind of coming back to this community aspect. but that's
definitely been a missing piece for for so long for you know.
I mean, look, I was a A. A. you know, employee number nine at stock Exx, when
it started. I,
I definitely didn't think that it was going to become as crazy it as it has,
but it was. I also think that it was. It was going to happen regardless, right
'cause a lot of people are like. Do do you feel any regrets? Should you feel?
Do? do you feel bad that you made you know Resell such a big deal And it's
like Resell was already happening like the market existed. That's why the
company was built right. This isn't a new thing.
Yeah, it's not like. Yes,
This was just us making this new thing easier. So
it's not like Stockx created
the resale market
y, yeah, and like, I mean, I think really Resell took like a. a. A. A leap in
like the two thousand twelve Jordan releases, right like any of those shoes
that that came out. You know the when the black and the the black cement,
whatever fours came out like people were buying. like I bought multiple pairs
'cause it was like Well, I'm never. uh, you know, I might never see this again
'cause at that time they weren't retroing everything right, So
by nature's like, Okay, I bought four. I bought five pairs of that shoe
because it wass like this. This is it like I don't need anymore the rest of my
life and then of course you're like. Well, there's other stuff that's gonna
come out. I don't need to have five pairs of the same shoe. I kept a few of
'em. I traded one pair, sold a pair. and now next thing you know, it's like
all these other people are also doing the same thing.
And now you have a A, A resale market That just doesn't have a a place to live
other than ebay and
Ebay Back then was still
questionable on a lot of the fakes and the counterfeit
stuff and getting scammed and all that. So it's It's an interesting evolution.
I've got a few cardboard, cardboard filled, cardboard filled shoes before up
Yeah, I mean it, I mean, I think they've You know, I think they've improved
upon it. I, I've really been lucky. Like the only time I got a fake pair of
shoes, I responded. This is probably ten years ago. Now I responded to the
person right away and was like the pair that you sent me is is fake like I,
you know, I'm goingnna send it back. I just want your money back. I don't wa
to report this or anything. I, just
this is a counterfeit shoe and I don't want it 'cause it was. It was really
obvious to me
and she messaged back and it was like Oh, I was selling them for my son. You
know, just send 'em back. I'll refund your money. Now I didn't realize that
he, just he left him here and he went away to college and I just sold them and
I was like cool. No big deal. As soon as I got the money back, I sent the
shoes back. It was like that was my experience with with fakes, and I haven't
had any. you know. Obviously, when I worked at stock exxs, we people try to
pass all sorts of weird
oh, I'm sure. yeah. yeah.
stuff And you know we had we people saying like, Oh, we sent them. You know
some random thing that's like No, That's not how it works. You know like maybe
somebody's taking it off to U, P. S or Beede Truruck or something, but highly
unlikely there, too. So Um, the scammers are always goingnna be there, but I
guess like the last thing that I did want to touch on because we talked about
the situation with the Uh, was a Dl. moy with the rockets and speaking about
whenever that was eight months ago, six months ago even longer. I guess um,
yeah, it was. It was the beginning. It was almost a year ago. It was the
beginning of the M Ba season last year.
yeah, So now we're kind of in that same position again now with and as canter,
speaking up, and
I just uh, you know, like how much more of this can go on and the n B A still
be. You know
a thing in China, right, like, especially as we're talking about. like the,
you know, the the pride behind the the athletes and and buying the product
Because, because of the athletes and the you know I, I'm just like. All right.
What's going to happen from this because I feel like there's got to be.
There's got to be ramifications of this stuff
and I know that it's it's something that like you can't get the two sides to
talk about this on equal ground because people have fundamentally different
views on what's going on. and and I honestly, you know like I'm just somebody
that's you know, seeing a little bit here and there and it's even hard to
process everything that goes on anyway. But the one other thing, other than
than as canter stuff, I forget his name now. but the Adidas's athlete that
they signed one of the
I think one of the Olympic players, and there was some sort of pushback on his
salary or his bonus or something. I don't know. if you remember that was
Oh, I don't
within the last month or two.
don't. I don't recall that story.
Okay, Maybe I'll see if I can find it real quick while we, while I have you,
discussed the in that cancer thing and let me know what you think.
oh, man, so like it. So it's
it's really crazy because
and I and I posted about this
before where it' just like China's culture is really strong.
I mean when we were talking about the political stuff with Nike coming out their
statements about the cotton issue like
their influence is left. like I remember telling you, like fifty in. like their
guys all left, and so like it's not. It's not like. Oh, let's just you know,
brush it under the rug and and hope it goes away. I mean it happened with that
sort of with. like the the the moy situation, You know, the sixers, You still
can't watch them on T. V. Here you can get. you can
get all the other teams, but no, they. they, so like it used to be with the
oh, wow, I didn't know that.
Rockets at that time and so the
Rockets were canceleded. like all their sponsorships gone. You wouldn't see any
of their logos Um anywhere. Um. But after he went to Philly, if that's what
happened to Philly, So the Rockets are back, Uh, and Philly is cancelled here,
so you can't get any Philadelphia stuff. Um,
you can't watch their games. You can't watch their games and I play fantasy
basketball and I'm like I got tiy s Maxi on my team. I wa to watch 'em play.
Nope, can't can't gett,
can't get Philly games
on T. v. Um, And it's the same with uh canter. Like after what he said, Um, all
Boston games are are gone. They're wiped wiped from. It's like they don't even
exist here. And so
Um, China, cancel culture is is real. It's it's legit 'cause it's not just
social media cancelling you. It's like the government canceling you, and so you
can't get. You can't get any of that stuff. Um,
it's it becomes really tricky when Canter calls out Nike and Lebron, because
I almost feel like it's like a no win situation 'cause if they don't respond to
canter. If they don't respond to Canter, then they're acknowledging it. But if
they respond to
canter, then they're toast,
so in my opinion, I doubt they say anything because
they didn't say anything the first time right when Moury said all that
the first time no one came to his defense And I know it sounds messed up and I
know it sounds kind of crazy. It's like Oh, how can the n b a stand up for this?
How can? how can Adam Silver like Ti, toe the line. Um, and you know when they
asked steep kurr, I think Steve Kurr's like press conference was like one of the
biggest ones be cause. he was so
like careful with his words, right. it was. He was so calculated with what he
was saying that people could easily tell that you know he didn't. He didn't want
anything to happen to him or or the teen. And then
it. Yeah, I mean, Canter Legit called them out personally, Like name by name. It
just like this is happening. he was like Hey at Bron, hey at Nike. Hey at, Um,
you know C e os of Nike.
Like, what are you going to do about it? And there hasn't been anything said And
I think that that you know, as ironic as it is, speaks pretty loud has pretty
loud actions. because by them, not saying anything means that they're not going
to acknowledge it because they know it's going to affect them.
it's It's crazy because
I, I feel like
I feel like
obviously I love Nike. and you know it's there'. so much nostalg there as you
said, like they are the best marketing company on the planet right
like they are just incredible at what they do,
But it's really interesting because they're they're so
they're so selective about who they back and when they back people right. it's
I don't know. I don't know how to feel about, because there are times when
you know when the Colin Kapernick thing is happening right like I'm you know,
being a forty niner fan, I'm a huge Colin Capapning fan
Before all of what happened I haven't really watched other than like you know,
Probably like half of a super boowl with some some family like. I haven't
watched any football like. I just don't pay attention to American football any
Is it? Because of that,
and part of that is because, yeah, because, like you know, I just think that
it was that it was obvious that the league was black ballling, callliing,
kanck. Right. And
I can't believe he hasn't had a try out or anything in all of these years. How
is that possible?
Like they just like
I mean, 'cause he's
behind closed doors, just all decide where not go'. not even going to attempt to
bring this guy back
I. I. I mean, they have to. even if they, they don't even have to talk about
it. You know like there's there's such a, you know, it's kinda like this, and
as canter thing, right, like there's such a political.
You know there's so much politics that go on behind the scenes. And you gotta,
I think tie in that you know America's going through like Trump as President,
all these things, and kind of you know with that, so like once
once it becomes like Hey, you're either against the President of the United
States or your, you know
against Caprinck, or right, you're You're for Cappine, or' four. The The, you
know, the President, and N f, ▁l, and blah blah blah, Like, once it became
such a big spectacle. then
Y, you know it. it just becomes
such a. It's such a sensitive thing for any team to even go down that path. I
I, I feel like Nike
obviously like steps in and says hey, we're goingnna be. we're gonna. we're
gonna back Caprnick and we're goingnna put him in our you know advertisements
and we're go to support him and his brand and all these things, which is
great, right like he. doesn't. you know honestly, he probably doesn't you
know, live the way he lives without that. You know monetary backing from Nike
in the sponsorship because clearly he's an incredible athlete to begin with,
Right, like he might not be your typical quarterback That you know, Tom Brady,
throwing touchown passes. but like he was relatively well loved, you know by a
lot of people and took the forty niners with a team that probably shouldn't
have made it to the super boowl to the super boowl. So I think he's He was.
against my ravens. Too
Yeah, and and you know like
it, it's such a. It's such a weird thing because like part of me is like I
want to support by. you know,
buying, and you know
supporting the people that I that I care about and appreciate, but at the same
time it's kind of like you know, Like what you're saying with with you know,
Jordan's sitting in the stores.
If if everybody is
just doesn't care one way or the other about that brand, whether that's Nike
or Jordan Ordidas or anybody, then all these marketing things just kind of
just Mar. They feel like just marketing things to me, I guess is what I'm
trying to say in a long, long winded way, and that's an unfortunate thing,
whether it was true or not, I always felt like everything that Nike
was into and did was you know,
you know, like you align with the beliefs or something right like, At least
Yeah, coming from a place that you. that yet that you agree with and it's
that's what you're kind of.
genuine and real.
Yeah, I don't know, man, it's It's a really interesting thing.
It's tough because it's like. I mean, I'm not. I am not a very political person
whether it's U politics or Chinese politics, and I always try to steer away from
itcause. It's like politics and religion is where people get into fights and
arguments the time so,
it it's funny because once you throw in the monetary aspect of it like
you going to get a lot out of people just biting their fighting their tongues,
you know, and it's normally normally some of these athletes are super outspoken,
but then all of a sudden like
you're going to hi, you're going to hit them in their wallets and it's like, Oh,
I don't think I'm going to talk this.
yeah, it's it's a.
it's really something. And and I, you know, like I
don't really have. like a. You know,
A. a response to it In a sense. So I, I don't know if you. you probably saw.
Of course you saw. But like it's like that Sports Illustrated thing coming out
with. You know. Uh, what's his name? from Jordan Brand? You know saying that
he killed a guy as a teenager And
Oh, yeah, yeah, yeah, yeah, yeah, I saw that
like, I still don't know how I really want to process that right part of me is
like Howard White. Pardon me, is like
Okay. I'm happy that you made a life for yourself and got out of that
situation. Yes, of course, but at the same time you killed somebody like
and and you got away with it. You
insane to me like I can't. Yeah,
and you know, and just
I don't know. It's It's just such a weird thing and I, It's the funny thing is
like. I feel like we're getting more and more of these like, just
because we have such transparency into so much stuff going on like you know,
not to dismiss. You know what people have as opinions or like you know,
someone wanting to speak out like the Nez Canter thing,
of Annez Canter's
let's say, uh, basketball skill level and social clout and all of that ten
years ago he would not have any platform that would
one hundred percent,
give him that time. right
one hundred percent.
so now we're getting to see everybody's little
things, and now every little thing has to become this big decision
over like you know, or at least that's the way people are putting it. like Big
decision over. Do I support this? Do I support that And it's like you know,
sometimes you just want to buy a pair of shoes be cause you like to pair of
shoes? You know. it's like.
I mean. so like it's no.
I mean, that sounds really horrible and I don't mean that in a bad way. But
I know I make. I totally get it. It's like. Yeah, what he says is really messed
up. What what was potentially happening? or I mean, I don't know. But like the
whole you know cotton issue, Like
did that. Like I was talking, I was thinking about the Cotinton issue. I was
reading Bo about it and then purple metallic dropped. It's like, and I'm going
to go get them. It's like like, uh, I.
what? what? I feel? What I feel, Um
socially about these
con like about these topics and issues. Yeah, I. I told I will read about it. I
will understand it, but that's not going to stop me from doing what I like.
And what I like is I like to buy shoes. And and I know it sounds messed up
because those things should be tied together, but I see of them as separate
yeah. do you do you see like O. Obviously it's it's p. I assume it's much
different there versus here where we have. You know we have
like I know. Cancel culture in in China is obviously much more it. It, it
appears from here to be more of a government level or a bigger it, like it's a
massive thing, right as opposed to you know,
I feel like here in the States, you know, like somebody wants to cancel the
local pizza spot Every you know
couple of months, because whatever you know, they put pineapples on pizza and
people don't like pineapples on their pizza. But like it's so,
there are so many little things that become like just blown out of proportion
here where I just feel like if people just learn to talk to each other and
have conversations, we wouldn't have to deal with so much of this stuff.
I mean so like,
Do you see like smaller level?
um, No, like when people get when things or people get cancelled here like they
get like can sold like legit canceled, like, um, an an actor was, um, like found
out for, like you know, doing a lot of like shady stuff like sexual harass and
stuff like he's got locked up like he. He got cancelled not just by his
followers. he got like his social media platforms got raased
like he can't, he can't go on. It's the grand. He can't go on way, boy, he
can't. He can't post anywhere and he's in jail. He's sitting in jail until his
they. And it's like that wouldn't happen in the States. You know what I mean?
like when you get cancelled out here. it's it's the real deal like you are. You
are in serious trouble. Um, and
um. So like that, the the small type of like social media, kind of like backlash
stuff. Yeah, it, it. it does happen. But um, if for some reason it reaches like,
kind of like,
disgracing like Chinese culture or like you're a disgrace to like the Chinese
society. that's when you're in trouble. That's when
so like that's the national pride thing is like a. It's like a real thing out
yeah, it's it's
I don't know, man. I just, I have so many thoughts around it in so many
different ways, because it's it's all
just added tension and added stress to everyone's lives that I think
you know. especially here in the states, we've had the political tension over
the past. you know, five years, six years. whatever it's been has just been
almost unbearable. you know you. You can't avoid the conversations. The and I,
I don't. necessarily. I'm very opinionated, but I don't like push my opinion
on other people. I don't
like. Go stand in line at Starbucks and say you know you should be this and
you should be that or whatever. But like I do,
you know I, I feel like I could avoid a lot of this even in the news right,
like you know, for,
for you know, prior to the last five years you didn't have to. Everything
wasn't like the end of the world as we know, it kind of
craziness in terms of like the.
The. The way things are kind of almost like
politicized and and turned into ammunition against the people that you don't
agree with or believe have the same beliefs with. but
I guess to to to kind of get go in a different direction and get back to like
sneakers In A. In a more positive note, What what are you looking at in the
next you know, as the end of the year comes along, anything that you're
looking to pick up. anything that you're excited about.
Yeah, yeah, until the end of the month, The boo the Bord ones. I really like
I have a feeling those will probably sit out here. just judging by what
everything else has been sitting, like there's been more desirable pairs and
it's not like an Oj colorway right, so
I'm pretty confident that those will sit.
Let's see, I do. I do like the the Jordan one that Gotex pair I posted the other
day, So like they released out here already,
Yeah, it looks nice.
I do. I do like them. Um, I like the white paar better than the black pair, so
I, I do think I'll pick up Um that pair as well, um, I mean cool grey elevens I
think that's a must.
I, I am not going to try. I'm not even going to try to go for the so white twos.
I don't know. it's it's something. I think it would be a great piece to have in
your collection, but I just can't imagine wearing wearing it. I don't hate it.
I, actually, I. I. I like the design inspiration that Virgil went on Sean's
page, and and did all like the excellent explanation. That was really cool how
he did that. Um, so I do like
the. the. Yeah, The design elements of it Like after seeing the Un, An
understanding where he got. you know the idea for it. I. I, I like it a lot
more, but it's just not a pair that I can imagine myself wearing.
D. Okay. So that makes me, gives me one more question, Then I'll let you go.
Um, the you posted.
Uh, what union fors recently? Right?
Obviously in the States, brands like Union off White. You know anything like
that Scot that stuff is, you know. the first to go sells
out everywhere. Basically
is there are those like kind of collaborative partners for Nike. You know, are
they big enough in China to to you know, kind of get past the retro sitting on
the wall, or is it still like kind of hit or misss with some of those?
it's It's a little hitter, Miss, and the only reason why those shoes do well is
Pe. I mean people follow prices in the States and people follow hype in the
states. So people lost their mind for the unions. There, people here have no
if union is a store. If union person, they're like. Who is who is
what is the union right? They have no idea. they have absolutely no idea. but
they know that it's expensive and they know that it's limited. So then they'll
they'll They want it, Um, the
that that color way in particular. Did they just did a random reock on the
sneakers up, and for some, re. I thought it was only goingnna be sneakers at
Mean. My buddy was at the Uh, the main flagship store, and and he saw like there
were small sizes left like six and under, but the fact that they were still even
in store is pretty amazing. Um,
so like off white stuff. Obviously tra this stuff. that stuff will fly. Um. Last
time when the Travis Los dropped, my buddy saw some of the the hoodies and the
shirts and the shorts still in the store, so um, I don't know if if
if those things would instantly sell out in the States, they probably do. But
Um, those were still in store. Uh, and the reason why I said hit or miss is
because some collaps don't fly like the Billy Iyish stuff. The her whole
collection sets here, Um,
the ones the one kos, those sat,
and then the fifteens, but the fifteens were really expensive. The retail on
them was two fifty,
Um here, So you know people weren't really moving for that, just the high price
tag and also like
they were just like Mm. My. I don't really know Billy Ilish. Like,
like, even for me like, I thought the fifteen looked okay. I thought the chaos
were okay too, but I wasn't gonna go out of my way to to really buy them and it
was cool to see them in stores.
The A lay, May fourteens, those sacks, Um, I, I. I picked up a pair of those. I.
I like that pair. Um, but
yeah, like so it's kind of hit or miss. It depends on how popular they are And
and you know whether
Um, China or Chinese people have any connection to them, which you know for
Laley May and Billy Iish, they didn't. But uh, for the other stuff, it's more
like the The price and the the. how limited it is to get like those off white
twos. I mean, stuff like that will never sit anywhere right.
well man, it's been awesome to chat with you. Um,
I guess you know, Let every know everyone know where they can find you and I
guess a little bit about your group too, just in case people from Shanghai are
listening and they want to meet up with the guys.
Uh, yeah, so you know if? uh, so you can find me a Shanghai soul. I g. um, I'm
not on any. I'm not on Twitter. Uh, I'm not. I don't do you, tooube, like people
are always like, Why don't you? Why don't you get on that like? why don't you do
Youtube reviews you could like do, like sneaker walk through
and and stuff like that like
I don't know. I'm lazy. I have a full time job like I, I, I like what I'm doing
right now, and um,
well, we'll see. we'll see. what. What? what happens? But you know that's just
not my. That's just not my lane. I know my land is just posting pictures. and
and it was funny 'cause cuso
um posted some of my stuff like he posted a thing on his hyped on his uh, talk
on on his Youtube video and then people are like Oh, you should. you should do
something like that and I'm like that's just not my thing. I don't do like the
inspirational ▁quotes, with sneakers and and stuff like that. Um,
I, I, just i. I just stick to insigram, and I just take photos. I, I just try to
show people what's out here. I know some people get salty, get a little upset
and man that day Nices cakes, reposted my picture. I got three hundred d Ms.
When I woke up like three hundred d Ms. All right and only about ten of them
were about. That's really cool. awesome content. The other two hundred ninety.
Where where can I send my money? I'll pay you to go get shoes for me. Um, let me
know how much it is. Here's my paypal. Like send me an invoice, and uh, and it's
just like I'm not in enough for the money. You know, like people are like. Don't
you want to make money like you would make a killing? I'm like. Actually, I
wouldn't make a killing because shipping is so expensive out here. Um, I
yeah, yeah, yeah.
that much money and it's not even worth my. It's not worth my time, and my wife
would kill me If I walked home with like four forty bags of sneakers. She, she,
literally, I would be. I'd be up living on the streets. I'm not even joking
about that. Um, but uh
Well, in, you know, to your point about the Youtube videos right like Couso's
been making videos for twelve years, So like
the editing and the filming and
it's like the amount of work. it's hard enough for me to like create podcast.
And you know this will be a Youtube video too, But the amount of work that
goes into it for me is like, man, do I really want to keep doing this like.
Even though I enjoy it, it's still just so much work and time that goes into
it to create it to make it something that people really enjoy. So
I totally agree You know, like you got to make sure you follow ▁j, But don't
I mean cook kudos to you to you guys.
ask. Don't ask to to be hooked up with stuff. That's the. That's the the one
I will say, though, for like everyone that I've chopped it up with on podcasts
and stuff, Nick, and this is this is to you and in your in your crew, maybe not
your discord of two hundred, but your crew definitely let me know if there's
anything you guys want out here that you may not be able to get in the States,
because Um, I was going to like help, help where I can with with my friends and
stuff, So if there's anything that you see that I post that you're like, oh,
man, like after shipping. It'll still be cheaper than getting it in the shapes.
Just let me know and I'll see what I can do.
Cool. We appreciate that, definitely, man. and and honestly I was thinking
about it. Um, you know, we'll We'll have to figure out a way to like. We do.
uh, like Every month we do like triviaites and ▁zoom calls with our community.
It' be cool to have you come on and just be a part of that too, because I know
that, like people would love to to, kind of you know, just everybody he loves
having, like somebody else in the room to kind of talk to and hear about
because they're like. It's such a different experience for you, so maybe we
Yeah, for sure, man, like sneaker draft. To let me knowcause. I listen to all
can get that worked out in the next few months, too.
the sneaker drafts. I love. Um. I think I message you when you guys did like the
fives. That one was awesome like. I really. Yeah, I really love it. It's It's so
coolcause. It takes me down memory lane and sometimes when you guys are
nominating shoes I was like. Oh my God, I forgot about that pair. Um, and then
yeah, yeah, yep,
like a pair. There was a pair. that. Like no one mentioned. I was like. How did
no one not say this? Come on like,
Um. And and so yeah, like I, I would. I would love to be uh, a part of that
that. uh, that discussion one time and then yeah, man, it's I don't. I don't
post to make people upset, you know like I'm just trying to show you guys what's
out here. I know. sometimes I can get a little snarky in my comments. They're
like. Oh, like someone was like. Oh, what what will it take? What will it take
to get these shoes? And I was like a ticket and a hotel in Shanghai, and like a
round trip ticket and and a in a hotel like that's what it take. People are like
you're a stick man like you'
It's just like After after like five hundred d ms of meet people trying to get
me to buy the shoes. It's just like what what it's like turned me into like some
like salty dude Now, so um, yeah, I mean, I'm just trying to show show what's
ahead in the future. What could be for the States, Hopefully one day soon,
yeah, yeah, man. well, thanks for for doing that. I know I appreciate
following you and seeing all the stuff is is you know, as you come across it,
and Um, thanks for spending time with me to chat today. Uh, make sure that you
follow ▁ Ja on Instergram Shanghai Soul. If you haven't make sure you
subscribe to our Youtube channel as well, and if you like this podcast,
definitely give us some feedback whether that's in interview, Twitter.
integram, Facebook. Where you want to find us, we're kind of all over and uh,
Hopefully we'll see ▁j on one of the next episodes of the My Starting Five
We'll catch everybody on the next episode. Talk too soon.
Appreciate you. Thank you.
all right, So you got to leave this up for just a split second, dude?