In this episode of the Sneaker History Podcast, Mike Guillory interviews Josh Fraser, the Senior Lead Designer at Saucony, exploring his extensive background in footwear design, the evolution of design technology, and the importance of storytelling and authenticity in sneaker culture. Josh shares insights into the creative process behind Saucony’s unique designs, the significance of material quality, and the impact of collaborations on brand identity. He reflects on the sneaker industry’s current landscape and discusses future directions for Saucony, emphasizing the brand’s commitment to craftsmanship and community.
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Chapters
00:00 Introduction to Josh Fraser and Saucony
03:02 Josh’s Journey in Footwear Design
04:45 The Evolution of Design Technology
07:45 Saucony’s Brand Identity and Storytelling
10:42 Quality and Craftsmanship in Saucony Products
13:35 The Impact of Collaborations on Saucony’s Success
16:32 The Experience of Unboxing Saucony Shoes
19:23 Material Sourcing and Sustainability
22:32 Innovative Packaging and Marketing Strategies
25:25 The Future of Saucony and Market Expansion
31:04 The Art of Scrappy Storytelling
33:26 Inspiration Behind Design: The Year of the Snake
38:45 Creating Unique Footwear: The Omni 9 and Triumph 4
41:20 Heritage vs. Innovation: The Saucony Approach
47:49 Collaboration and Authenticity in Design
53:50 The Power of Relationships in Footwear Design
59:19 Looking Ahead: Future Projects and Innovations
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Disclaimer: The views and opinions expressed in this program are those of the speakers and do not necessarily reflect the views or positions of any entities they represent.
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