Hiroshi Fujiwara is one of the most respected creators in what I would call the Hypebeast world. Hiroshi started fragment design in 2003 in Tokyo, Japan, after finding success with READYMADE, Headquarter, GOODENOUGH, Electric Cottage, Uniform, Head Porter, and a number of other projects and companies, including a number of magazines in both the print world and digital space. In a world of overdone, overexaggerated, and attention-seeking creators looking for the extra likes and retweets, Hiroshi Fujiwara’s approach to design and life is simple and purposeful. What is most impressive about Hiroshi’s fragment design x Nike collabs is that they stick to this same approach, nearly every time.
Before we get ahead of ourselves, it’s important to really understand just how much influence Hiroshi Fujiwara, and subsequently, his fragment design brand has influenced streetwear and sneaker culture. In short, there’s a reason he is commonly referred to as the “Godfather of Streetwear.” Hiroshi’s company GOODENOUGH is where two people you probably have heard of sharpened their skills as employees, NIGO of A Bathing Ape (BAPE), and Jun Takahashi, of UNDERCOVER and the recent NikeLab Gyakusou line. Fujiwara is also credited for bringing Stussy to Japan, back in the early-to-mid ’90s. His list of creative collaborations includes countless brands ranging from the fragment design x Nike collabs we’ll be revisiting today, to Starbucks and even Louis Vuitton. If you’ve ever seen the term HTM or HTM2, Hiroshi is the “H” in that legendary partnership with Nike’s Mark Parker and Tinker Hatfield. He’s even made movie appearances with Bill Murray, who was wearing one of those famous HTM collaborations in Lost in Translation.
Let’s take a look at some of Hiroshi Fujiwara’s best fragment design x Nike collabs in no particular order because we’ll let you tell us which releases are your favorites.
We can only imagine the samples that have yet to be seen from Hiroshi Fujiwara.
For more on fragment design x Nike collabs check out Episode 10 of the Sneaker History Podcast.
Nick Engvall is a sneaker enthusiast with nearly 15 years of experience in the footwear business. He has written for publications such as Complex, Sole Collector and Sneaker News. Helped companies like Eastbay, Finish Line, Foot Locker, and StockX better connect with their consumers. He’s an avid San Francisco Giants fan, Allen Iverson fan, and owns way too many sneakers for his own good.