Year: 2018

181 posts
  • 3 minute read

Top-5 Shox Basketball

Easily the most polarizing technology produced by Nike, Shox makes you feel a certain kind of way just hearing the name. The cushioning setup utilizes multiple columns to distribute energy when an athlete lands and jumps. Energy-efficient…
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adidas: Who Got Next?

Adidas Basketball has enjoyed a renaissance over the last five years with consistently great basketball footwear releases. Dark days fell upon Adidas between the Tracey McGrady era of the early/mid 2000’s and the rise…
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  • 4 minute read

Kobe AD Confusion

Lets take a quick, Rick & Morty-like, history lesson… On March 21, 2018 DeMar DeRozan debuted the latest iteration in the long running Kobe Bryant signature line – the Kobe…
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RIP: Wilt Chamberlain

The phrase “larger than life” is cliché and over used, right? In a time full of superficial hype and self promotion we all want to be ‘on’; we want everyone to see our highlight reels…
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