Jordan

Air Jordan 1 Retro High OG "Bred / Banned"

2016

Sneaker history

The Air Jordan 1 Retro High OG in the Bred colorway is one of the most historically loaded shoes in the canon, and the 2016 retro is regarded by many collectors as the most faithful reproduction of the original 1985 design produced up to that point. Jordan Brand released it on September 3, 2016, with a style code of 555088-001, positioning it as part of a broader Banned campaign that leaned hard into the mythology surrounding the NBA’s uniform-policy confrontation with Michael Jordan during his rookie season. The 1985 original, famously marketed as the shoe the league tried to stop, earned its Banned nickname after the NBA fined Jordan for wearing footwear that did not meet the requirement for at least 51 percent white in competition, though revisionist research has since established that the actual banned shoe was the Nike Air Ship, not the Air Jordan 1. Nike turned the fines into a marketing engine, paying them on Jordan’s behalf and building the rebellious image that still drives demand for this colorway forty years on. The 2016 retro corrected course from earlier iterations by adopting the High OG construction, which brought the collar shape, tumbled leather quality, and overall proportions closer to the 1985 build than any retro since 1994. The black leather base paired with varsity red on the toe box, collar, and Swoosh sits over a white cupsole, with the original Wings logo stamped on the ankle and Nike Air branding on the tongue. No red X on the heel, no special sockliner, just the core colorway executed with premium materials and accurate blocking. The 2016 release marked the sixth retro of the Bred Jordan 1 and remains a benchmark version of the silhouette.

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