Throwback Thursday: Reebok DMX Lite (1999)
For decades, Reebok has played a vital role as one of the purveyors and innovators of new technology for the sneaker industry. 1999 saw a brand new model loaded with brand new technology for basketball superstar Allen Iverson. This technology was called DMX. The way DMX worked was all about redistributing air to aid in cushioning. When the wearer would strike their heel on...



