History

Sneaker releases, sneaker information, and events that help establish the history of sneakers. From sporting events to pop culture to modern day social media trends, these are the moments that tell the stories of what makes sneakers, and their history, significant. Athletes, entertainers, influencers, and collectors, who choose to wear sneakers at important events and establish significant moments in the history of sneakers by doing so.

Throwback Thursday: Reebok DMX Lite (1999)

For decades, Reebok has played a vital role as one of the purveyors and innovators of new technology for the sneaker industry. 1999 saw a brand new model loaded with brand new technology for basketball superstar Allen Iverson. This technology was called DMX. The way DMX worked was all about redistributing air to aid in cushioning. When the wearer would strike their heel on...

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