Adidas Basketball has some of the best point guards in the game sporting the three stripes. Damian Lillard joins fellow All-Star point guards Derrick Rose and John Wall with his own signature model, the Lillard 1. One of the most clutch shooters in the game, Lillard has earned the reputation for being one of the hardest working, confident and cold-blooded shooters in the NBA.
“My entire life I’ve dreamed of having my own signature shoe,” said Lillard. “I’ve worked so hard throughout my basketball career and with the support of my family, teammates and fans I’ve been able to get to a point where I’m fortunate enough to achieve that dream. Being in Portland and having such a great, close relationship with everyone at adidas and my fans really makes the shoe representative of who I am on and off the court.”
To compliment Damian’s fast, confident and complete game, the D Lillard 1 midsole features full length adiprene+ cushioning for enhanced responsiveness and superior heel to toe transition. Lillard’s versatile style of play is supported by a TECHFIT tongue and inner booty that provide heightened comfort and fit. The D Lillard 1 features a new low-cut, yet stable design, allowing for optimal mobility, comfort and versatility on the court.
In addition to performance elements, the D Lillard 1 features details reflective of his personality and style. These details include the Damian Lillard logo featured prominently on the heel of the left shoe, while “Dame” is written across the tongue of the right shoe. The insole of each shoe features a unique rap lyric written by Lillard that relates to each colorway. The lyrics featured on the shoes tie to Lillard’s social media freestyle rap challenge, @4BarFriday. The D Lillard 1 is finished with premium nubuck and leather textures for a sophisticated look and plush fit.
The D Lillard 1 launches at adidas and Foot Locker on February 6 for $105 in three different colorways. Additional colorways will launch throughout the year. You can customize your own colorway of the D Lillard 1 on miadidas.com beginning January 31.