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Zendaya’s New Partnership With On Is A Sign Of Things To Come

By Nick Engvall·June 10, 2024·2 min read

In this episode, Nick and Mike discuss their sneaker collections and recent pickups. They also talk about the recent partnership between Zendaya and On Running, highlighting the potential for On to reach a wider audience. They mention the opening of Hoka’s flagship store in New York City and discuss the evolving landscape of sneaker brands. The conversation explores the potential for new and emerging brands to disrupt the sneaker industry. It discusses the success of brands like On, Hoka, and Skechers, who have found their niche and are gaining popularity. The conversation also touches on the cyclical nature of sneaker culture, with people coming in and out of the game over time. It concludes with a discussion on the changing dynamics in the industry and the opportunities for new brands to make waves.

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Disclaimer: The views and opinions expressed in this program are those of the speakers and do not necessarily reflect the views or positions of any entities they represent.

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Written by
Nick Engvall
Nick Engvall has worked in sneaker culture professionally since 2007. He built the original Eastbay Blog during his time at Sole Collector, led Complex’s first dedicated sneaker team, launched the first UGC and seeding programs at Finish Line, was employee number nine at StockX, and served as Senior Director at Stadium Goods. He hosts the Sneaker History podcast, with more than 600,000 downloads, and is the author of Small Luxuries: Sneakers, out in 2026 from Motorbooks.
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