The price of your favorite sneakers is about to go up! Estimates from the FDRA (Footwear Distributors and Retailers of America) put the overall increase in the cost of footwear imported from China could cost consumers more than $7 billion each year!
Let’s talk nostalgia versus good marketing. Where do collabs like Toy Story 4 and adidas, Game of Thrones and adidas, or Harry Potter and Vans fall on the scale for you?
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Nick Engvall is a sneaker enthusiast with nearly 15 years of experience in the footwear business. He has written for publications such as Complex, Sole Collector and Sneaker News. Helped companies like Eastbay, Finish Line, Foot Locker, and StockX better connect with their consumers. He’s an avid San Francisco Giants fan, Allen Iverson fan, and owns way too many sneakers for his own good.