The price of your favorite sneakers is about to go up! Estimates from the FDRA (Footwear Distributors and Retailers of America) put the overall increase in the cost of footwear imported from China could cost consumers more than $7 billion each year!

Let’s talk nostalgia versus good marketing. Where do collabs like Toy Story 4 and adidas, Game of Thrones and adidas, or Harry Potter and Vans fall on the scale for you?

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