Beyoncé partners with adidas! How big is this? Well, Bey has more followers than all the adidas accounts combined. We discuss the details and what to expect from what could be the biggest celebrity endorsement ever.
The Final Four in both men’s and women’s are set and it’s Nike versus Under Armour. Also, how come we can’t buy women’s NCAA jerseys?
Why do sneakers need nicknames? Does it really help sell them?
Episode Home Page: https://www.sneakerhistory.com/podcast#episode8
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On Episode 8 of the Sneaker History Podcast, the team focuses on the Beyoncé x adidas Endorsement Deal. While Kanye West, Pharrell, Drake, and Travis Scott, are all hugely popular celebrities, none of them compare to the number of followers that Beyoncé has. And it could also be said that the #BeyHive is much more passionate and willing to spend money. With the announcement of the Beyoncé x adidas partnership also including Beyoncé's own Ivy Park line, this endorsement deal could turn out to be one of the most important in history.
In addition, Nick Engvall, Robbie Falchi, and Mike Guillory, discuss the endorsement deals of the Final Four teams, and the lack of representation for women's fan gear. For more on college basketball sneakers and endorsement deals, check out Episode 4.
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