The Most Important Endorsement Deal in Sneaker History? Final Four Brand Matchups: Where’s the Love?

Beyoncé partners with adidas! How big is this? Well, Bey has more followers than all the adidas accounts combined. We discuss the details and what to expect from what could be the biggest celebrity endorsement ever.

The Final Four in both men’s and women’s are set and it’s Nike versus Under Armour. Also, how come we can’t buy women’s NCAA jerseys?

Why do sneakers need nicknames? Does it really help sell them?

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