Beyoncé partners with adidas! How big is this? Well, Bey has more followers than all the adidas accounts combined. We discuss the details and what to expect from what could be the biggest celebrity endorsement ever.
The Final Four in both men’s and women’s are set and it’s Nike versus Under Armour. Also, how come we can’t buy women’s NCAA jerseys?
Why do sneakers need nicknames? Does it really help sell them?
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Nick Engvall is a sneaker enthusiast with nearly 15 years of experience in the footwear business. He has written for publications such as Complex, Sole Collector and Sneaker News. Helped companies like Eastbay, Finish Line, Foot Locker, and StockX better connect with their consumers. He’s an avid San Francisco Giants fan, Allen Iverson fan, and owns way too many sneakers for his own good.