Shanghai Sole Joins To Discuss The Reality of Kobe Bryant Partnering With a Chinese Brand

There’s a lot of talk about where Vanessa Bryant and Kobe’s legacy will go from here. With no Nike deal, the possibilities are endless and with Kobe Bryant’s popularity in China, we decided to dive into the possibility of a Chinese brand carrying the torch for Kobe’s estate with someone who can give better insight into the possibility. Jay Shuang, @shanghaisole, is a sneaker enthusiast who has been based in Shanghai for the last 10 years. He breaks down the possibilities and shares insights into how Li-Ning, Anta, Peak, and others keep outselling brands like Nike, adidas, and others in China. He also shares details on how Kobe Bryant playing basketball on the playgrounds and parks at 5am helped make him one of the most popular athletes in China.

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Sneaker History Podcast – Sneakers, Sneaker Culture and the Business of Footwear

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