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Not Today, Satan (Shoes) – Nike Sues Over Lil Nas X Customs After The Shoes Sell Out

By Nick Engvall·April 1, 2021·2 min read

Lil Nas X took over the media with his MSCHF collab, a limited edition custom Air Max 97 with real blood injected into the Air Bubbles. The shoes sold out. Nike sued. But did Lil Nas X win the war?

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Written by
Nick Engvall
Nick Engvall has worked in sneaker culture professionally since 2007. He built the original Eastbay Blog during his time at Sole Collector, led Complex’s first dedicated sneaker team, launched the first UGC and seeding programs at Finish Line, was employee number nine at StockX, and served as Senior Director at Stadium Goods. He hosts the Sneaker History podcast, with more than 600,000 downloads, and is the author of Small Luxuries: Sneakers, out in 2026 from Motorbooks.
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