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Should Jordan Brand Be Making Two Different Versions Of Retro Products? A General Release + Premium Edition?

By Nick Engvall·January 11, 2021·1 min read

On this episode of the Sneaker History Podcast, Marvin Barias joins us to discuss the upcoming 2021 Air Jordan releases and how Jordan Brand could improve upon the retro drops by making just a few minor changes.

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Written by

Nick Engvall

Nick Engvall has worked in sneaker culture professionally since 2007. He built the original Eastbay Blog during his time at Sole Collector, led Complex’s first dedicated sneaker team, launched the first UGC and seeding programs at Finish Line, was employee number nine at StockX, and served as Senior Director at Stadium Goods. He hosts the Sneaker History podcast, with more than 600,000 downloads, and is the author of Small Luxuries: Sneakers, out in 2026 from Motorbooks.

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Should Jordan Brand Be Making Two Different Versions Of Retro Products? A General Release + Premium Edition?

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