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Jon Wexler, Jacques Slade, and Tamara Dhia Discuss The Evolution of Brand Partnerships For Creators

By Nick Engvall·October 4, 2021·2 min read

Today’s episode comes from our inaugural Sneaker Convos event held virtually in March of 2021…Nick Engvall talks with Jon Wexler, aka Wex, who is largely responsible for bringing talent like Kanye West, Pharrell Williams, and Snoop Dogg to team adidas, Jacques Slade, YouTube personality and entrepreneur known for his incredibly popular sneaker unboxings, and Tamara Dhia, known for hosting shows for Complex, NTWRK, MTV, and E! Among others, about the evolution of partnerships between brands and creators.

Check out all the previous live streams from Sneaker Convos: https://www.youtube.com/playlist?list=PLgnDIehcY9h8qBhWzWMyn__YLsGYp8HR3

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Written by
Nick Engvall
Nick Engvall has worked in sneaker culture professionally since 2007. He built the original Eastbay Blog during his time at Sole Collector, led Complex’s first dedicated sneaker team, launched the first UGC and seeding programs at Finish Line, was employee number nine at StockX, and served as Senior Director at Stadium Goods. He hosts the Sneaker History podcast, with more than 600,000 downloads, and is the author of Small Luxuries: Sneakers, out in 2026 from Motorbooks.
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