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How Sneaker Collaborations Can STILL Lead To Huge Opportunities For Brands Of All Sizes

By Nick Engvall·October 13, 2021·1 min read

On today’s Patreon exclusive episode, Nick Engvall is joined by Dalton and Matt from the Sneaker History Discord community to talk about the ups and downs of sneaker collabs, how they can benefit brands and consumers by introducing new things, and how they have evolved over the past two decades.

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Nick: https://instagram.com/nickengvall

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Written by
Nick Engvall
Nick Engvall has worked in sneaker culture professionally since 2007. He built the original Eastbay Blog during his time at Sole Collector, led Complex’s first dedicated sneaker team, launched the first UGC and seeding programs at Finish Line, was employee number nine at StockX, and served as Senior Director at Stadium Goods. He hosts the Sneaker History podcast, with more than 600,000 downloads, and is the author of Small Luxuries: Sneakers, out in 2026 from Motorbooks.
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