EP 35 Is Hype Like ComplexCon Killing New Releases? PLUS: Nike Basketball Shoes We Need To Retro

With rumored mishaps and failed releases at the recent ComplexCon event in Chicago, we discuss the current trend of overhyping releases to the point of no return.

We also discuss the opportunity cost of standing in line for hours or paying for VIP tickets when the real value of conventions isn’t in the releases.

Nike Basketball has one of the most expansive back catalogs in all of footwear. Why aren’t we seeing retros successfully released the way we have Air Jordans? The guys discuss the shoes they’d like to see return and how the brands can make them popular again.

Links from this Episode:
Retros We’d Like To See: https://fave.co/32Jj62Z
ComplexCon Hypebeast Stampede: https://fave.co/2OdsBEy
Arizona Tea x adidas NYC Event Shut Down: https://fave.co/2OdsqZU
Mailman Inspired Donovan Mitchell adidas: https://fave.co/2Omr270

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The Sneaker History Podcast

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