Can Zion Williamson Make Air Jordans About Performance Again?

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On episode 36, we discuss the recently announced Zion Williamson and Jordan Brand partnership. The $75 million/5-Year deal is unprecedented but at the same time, on the low side? We also discuss the keys to success for the partnership to work.

Sotheby’s recently sold 100 pairs of sneakers, one of which, became the highest-selling sneaker of all time. The auction seems absurd but signifies a huge shift in how sneakers are viewed, and that could mean your own collection just went up in value.

Links for this episode:
Sotheby’s Is Selling Sneakers Like Fine Art:
Zion Williamson’s Jordan Brand Deal:
LA Clippers New Stadium in the works:
Nike’s Joyride cushioning looks a lot like PUMA’s NRGY technology:

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