Nobody wearing Air Jordans in the NBA Finals? What’s up with that? Despite there being zero Jordan Brand sponsored athletes in the Raptors vs. Warriors series, the number of brands that have a presence in this year’s NBA Finals might be higher than it’s ever been. Is this the perfect storm for the newcomers like New Balance and PUMA, or is it a disaster for basketball footwear and sneaker culture?
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Nick Engvall is a sneaker enthusiast with nearly 15 years of experience in the footwear business. He has written for publications such as Complex, Sole Collector and Sneaker News. Helped companies like Eastbay, Finish Line, Foot Locker, and StockX better connect with their consumers. He’s an avid San Francisco Giants fan, Allen Iverson fan, and owns way too many sneakers for his own good.