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2005
Top@nickengvall OfficialFounding
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Few shoes carry as much weight in Nike SB history as the Staple Pigeon. Jeff Staple designed it in 2005 as part of Nike’s city-themed Dunk series, an ode to New York built around the most unglamorous New York icon he could find, the pigeon. The grey upper, the stitched pigeon on the heel and the orange accents were a deliberate rejection of the obvious landmarks.
The release is the part that became legend. With only a small number of pairs reaching the city, crowds gathered outside Reed Space on the Lower East Side, tensions rose, and the NYPD ended up escorting buyers out to protect them from people waiting to take the shoes. The New York Post ran it on the cover under a sneaker-frenzy headline, and a skate shoe briefly became mainstream news. That moment is often cited as the point where the resale and hype economy stepped into public view, years before it became an industry. The design holds up on its own, but the Pigeon is remembered for what happened around it, for proving that a limited sneaker could move people in a literal sense. Nike SB has reissued the concept since, with later Pigeon colorways extending the story, but the original grey pair remains the reference point. In any serious account of how sneaker culture went from subculture to spectacle, it is a fixed coordinate.
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