The A.R.C. Sports Pump 20 is next. An offshoot of ALIFE dedicated to sports and located across the street from ALIFE’s original location in New York, A.R.C. Sports took a minimalist approach to their Pump 20. The entire sneaker was coated in premium off-white/beige micro-suede. Accenting was done in white, complimented by some gum hits on the outsoles and on Pump hangtag. Gorgeous A.R.C. Sports branding hit the lateral side of the toewrap while ‘Rivington’, the street on which the boutique lived, was featured on the tongue.
Perhaps one of the simplest Pump 20 collabs, it is one of the most sought-after for its supreme elegance and relation to ALIFE.
