The Sneaker History Archive
A community-built record of the sneakers that matter. A few quick things before you dive in.
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Zoom Turf '96 "Schumacher"
1996
Top@nickengvall OfficialFounding
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A piece of Nike’s mid-90s Michael Schumacher program, the most overlooked signature run in the brand’s history. Nike signed the F1 champion in 1996 and built him a purpose-made race boot in red suede, handmade in Beaverton and stamped “COMPLIES WITH FIA 1986 STANDARDS,” reportedly handing him a fresh pair for every race of the season. The lifestyle version was the Air Zoom Schu, and the program carried into Nike’s training lines, where the Zoom Turf landed in Ferrari red with Schumacher’s signature on the strap.
Nike brought the Zoom Turf back as a retro in 2014 (style 644104-600). This is the original. The full story lives in The Last Time Nike Was in Formula 1 on The Sneaker Newsletter, and more on Nike’s short racing era is here on Sneaker History.