The Sneaker History Archive
A community-built record of the sneakers that matter. A few quick things before you dive in.
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DMX Run 10 "Grey"
Top@nickengvall OfficialFounding
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The DMX Run is built around one of Reebok’s most ambitious cushioning ideas. DMX technology used a system of air chambers connected so that air moved through the sole as you walked, shifting from heel to forefoot with each step, a moving-air concept Reebok pushed hard in the late 1990s as its answer to the cushioning arms race against Nike Air. The Run 10 is one of the runners built on that platform, and its reissues bring back a piece of that period of running design.
DMX never achieved the cultural staying power of visible Air, but it was a real engineering swing, an attempt to make cushioning dynamic rather than static. That makes shoes like the DMX Run useful documents of how differently the major brands approached the same problem, each convinced its own technology was the future. Reebok has leaned on its archive in recent years, reissuing models from its running and training history for a market hungry for late-1990s and early-2000s design, and the DMX Run is part of that effort. For an archive the DMX Run 10 widens the technical story beyond the dominant names, a reminder that the cushioning wars produced more ideas than the ones that ended up winning.