adidas

EQT Support Ultra "Mystery Ink"

2017

Sneaker history

mastermind is the Japanese label built on a skull and crossbones, a brand that turned a pirate motif into a byword for luxury streetwear. For Fall/Winter 2017 it worked with adidas Originals under the mastermind WORLD banner on a small EQT collection, and the Support Ultra in Mystery Ink was its centerpiece. The shoe takes the late-1980s EQT design language and dresses it in deep blue, a Primeknit and mesh upper layered with leather overlays, EQT webbing and a Continental rubber outsole, with the co-branded skull worked into the detailing rather than stamped across the side.

It carried the style code CQ1827 and released on September 29, 2017 at two hundred dollars. The appeal sits in the restraint. A skull-logo collaboration could easily lean gimmicky, and instead the pair reads as a premium take on a technical runner, the motif present for those who look for it. The EQT line had returned to favor in that stretch as adidas mined its archive, and mastermind’s version gave it a luxury register the original equipment-focused models never had. For an archive tracking how Japanese labels shaped the back half of the 2010s, the Mystery Ink EQT is a representative piece, evidence of a brand applying its identity to an adidas silhouette without overwhelming it.

Comments