Air Jordan 40 "OG"

The Air Jordan 40 arrived in 2025 as the latest numbered entry in a lineage that has been running continuously since 1985, and the OG colorway situates the shoe squarely within that tradition. Released in July 2025, the colorway draws on the visual language associated with the earliest Air Jordans, using the color palette that defined the line before it became a global phenomenon rooted in decades of retrospective nostalgia.

The 40th signature model carries an inherent weight simply by virtue of its number. Reaching four decades of consecutive releases in a single athlete-driven line is a milestone without parallel in sneaker history, and the decision to launch the shoe in an OG colorway treats that milestone as an opportunity to close a loop. The color choices connect the 40 back to the 1, reinforcing continuity across a span that covers generations of wearers, collectors, and cultural moments.

Structurally, the Air Jordan 40 reflects Jordan Brand’s current approach to performance basketball footwear, incorporating the technology and construction methods the brand has developed through recent signature iterations. The OG colorway keeps the focus on heritage without obscuring the silhouette beneath retro references. The upper materials and overall build speak to a model designed for contemporary play, dressed in colors that acknowledge where the line started.

Within the 40’s launch lineup, the OG colorway functions as a foundation release, the version that grounds the shoe in its own history before other colorways extend the story in new directions. It is a natural first statement for a model whose number alone carries as much meaning as its design.