Basketball has driven sneaker culture for forty years, and the brands that make hoops shoes are the ones that shaped the entire industry. These are the names that matter on the hardwood, from the giants with deep signature rosters to the international brands redrawing the map.
The majors
- Nike is the biggest force in basketball, home to LeBron, Giannis, the Kobe Protro line, and the sport’s deepest signature roster.
- Jordan Brand grew out of Michael Jordan’s signature line, turned 40 in 2025, and now carries Luka Doncic, Jayson Tatum, and Zion Williamson.
- adidas is resurgent in hoops behind Anthony Edwards, James Harden, and Donovan Mitchell.
- Under Armour built the Stephen Curry line into a phenomenon and remains a major basketball player.
- Puma is back in a serious way, with LaMelo Ball and Tyrese Haliburton leading a revived basketball program.
- New Balance has gone premium in hoops with Kawhi Leonard and Jamal Murray.
- Reebok is the Allen Iverson and Shaq heritage brand, relaunching basketball with Shaquille O’Neal at the helm.
- Converse is the original basketball brand, maker of the Chuck Taylor and the Weapon, now owned by Nike.
Rising and international
- Anta is the surging Chinese brand behind Kyrie Irving’s KAI line and Klay Thompson’s signature series.
- Li-Ning is China’s biggest athletic brand, which made global headlines by signing Stephen Curry in 2026.
- And1 is the streetball and mixtape icon of the early 2000s, now more nostalgia than on-court force.
For the full alphabetical rundown of every brand, see our complete A-Z guide of sneaker brands, or browse the other category guides: skate shoe brands and running shoe brands.