Reebok was founded in 1958 and was named after an African Gazelle. The company maintained averagely until the late 1970s when they were discovered at a trade show by Paul Fireman. Fireman purchased the Reebok license and introduced the brand to the United States in 1979 and sales began to boom.
In 1982, Reebok introduced the first athletic shoe designed especially for women, The Freestyle, which has remained one of the most popular and best selling shoes for the company. Throughout the 1980s Reebok was a leader in the athletic footwear and apparel for growing trends like the popularity of aerobics. In the late 1980s Reebok introduced what has become one of the most popular technologies amongst sneaker enthusiasts, The Pump. The Reebok Pump uses an inflatable air bag that surrounds the foot and is inflatable by the Pump system, which provides a custom fit. Reebok Pump technology was combined with other popular technologies from Reebok, such as Hexalite and DMX. These technologies could be seen throughout signature shoes for Reebok athletes in the 1990s that included Michael Chang, Frank Thomas, Allen Iverson and Venus Williams. There are countless silhouettes in the Reebok archives that most can only hope return. The Big Hurt, ES22 are amongst them but the Iverson line has always been the most popular series of shoes from Reebok, from AI’s first shoe, the Question all the way through his career playing in the Answer signature shoes.
In recent years Reebok has turned to another technology to carry the brand. Zig technology has become a popular cushioning system across many sports for Reebok. This “energy drink for your feet” has led to many running shoe designs and also become a part of Reebok basketball shoes and sponsored athlete, John Wall.
In 2013, took a temporary break from basketball shoes to focus on their thriving Crossfit business. Not wanting to leave their old school fans behind, Reebok brought back many of their classics under the Reebok Classics sub-brand with the help of artists like Swizz Beats, Rick Ross, Tyga and others. Many of the Reebok Classics released exclusively to Reebok R23 accounts, the premier retailers that carry Reebok.