The Know Your Roots Sneaker History Coffee Mug celebrates the combination of caffeine and kicks. The idea for Sneaker history came about in a conversation between Nick Engvall and Aaron Nojima back in 2010 during one of those late nights at the coffee spot, debating the future of sneakers. In 2014, we established a social presence. In 2015, we started a website. In 2016, we put together a book. In 2017 and 2018, we added new contributors to the team, and for 2019, we’re starting with a new logo and slogan. The Know Your Roots Sneaker History Coffee Mug showcases the new branding and attitude for Sneaker History going forward.