Air Jordans Gone Missing From The NBA Finals? The Footwear Firsts of The Raptors vs. Warriors Series

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Nobody wearing Air Jordans in the NBA Finals? What’s up with that? Despite there being zero Jordan Brand sponsored athletes in the Raptors vs. Warriors series, the number of brands that have a presence in this year’s NBA Finals might be higher than it’s ever been. Is this the perfect storm for the newcomers like New Balance and PUMA, or is it a disaster for basketball footwear and sneaker culture?

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