Early Access Interview: Nice Kicks Founder, Matt Halfhill

In our latest interview, Mike Guillory chats with Nice Kicks Founder, Matt Halfhill, about the evolution of sneaker media and the impact of social media on sneaker culture. They also talk about the changes in the sneaker industry, the rise of reselling, and the importance of storytelling in content creation. They reflect on the decline of community and personal connections in sneaker culture and the commodification of the industry. Matt shares his insights on the future of sneaker media and the challenges faced by small businesses in the industry. In this conversation, Mike and Matt Halfhill discuss their experiences with student loan checks, working at Champs, and the changes in sneaker culture. They reminisce about the Black Saturday sale at Champs and the excitement of finding rare sneakers. They also talk about the impact of online marketplaces on sneaker culture and the shift towards performance shoes and fitness. Matt shares his involvement in the sport of High Rocks and his upcoming race in South Africa. They emphasize the importance of community and staying active in sneakers.