Robbie Falchi and Mike Guillory interview Dr. D’Wayne Edwards, a prominent sneaker designer and founder of Pensole, a footwear design academy. They discuss the evolution of sneaker culture, the influence of athletes and pop culture on sneaker design, and the importance of authenticity in marketing. D’Wayne shares insights on the sneaker industry, advice for aspiring designers, and the significance of community engagement. The conversation also highlights the adidas Business Track initiative, which aims to bridge the gap between retail and sneaker design, emphasizing the value of knowledge and creativity in the industry.
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