On Episode 8 of the Sneaker History Podcast, the team focuses on the Beyoncé x adidas Endorsement Deal. While Kanye West, Pharrell, Drake, and Travis Scott, are all hugely popular celebrities, none of them compare to the number of followers that Beyoncé has. And it could also be said that the #BeyHive is much more passionate and willing to spend money. With the announcement of the Beyoncé x adidas partnership also including Beyoncé’s own Ivy Park line, this endorsement deal could turn out to be one of the most important in history.

In addition, Nick Engvall, Robbie Falchi, and Mike Guillory, discuss the endorsement deals of the Final Four teams, and the lack of representation for women’s fan gear. For more on college basketball sneakers and endorsement deals, check out Episode 4.

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