15 years in business is not something that comes easy. As you can see from the other stores on this list that lasted only a handful of years, Crooked Tongues had something special. The CT forums became the European version of NikeTalk and InStyleShoes all wrapped into one message board. This facilitated the connecting of sneaker enthusiasts from around the EU to meet in person, forming friendships that long outlasted the business.
The story of Crooked Tongues is best told by Gary Warnett, one of the aforementioned enthusiasts who was involved from CT’s earliest days. But as mentioned before, CT’s eventual demise came after they were acquired by ASOS and seemingly dismantled piece by piece, in favor of the typical big business jargon of “streamlining” and “efficiency.” As consumers, we all know that means making the experience less personal and drives the passionate enthusiasts away from the business. But at least we have plenty of Crooked Tongues collaborations to reminisce with.