Hip hop and sneakers go together like any of those stereotypical pairings that are often used to describe how two things congruently come together; peanut butter and jelly, bread and butter, lamb and tuna fish, yin and yang, or whatever analogy you were raised on — all fall short of how important and impactful the partnership between sneakers and hip hop has become.
We’ve reached a tipping point that has seen athletic ability devalued and creativity elevated. Today the potential reach of lyrical wit is more powerful than it ever has been and because of the decades long relationship between sneakers and hip hop. Now, the wordplay and brand name dropping of today’s lyricists is more important than ever. Especially when, for some of these artists, their footwear deal puts as much or more in the bank as their music deals do.
With that said, take a look at the 10 Best Sneaker References in Hip Hop in 2015.
Nick Engvall is a sneaker enthusiast with nearly 15 years of experience in the footwear business. He has written for publications such as Complex, Sole Collector and Sneaker News. Helped companies like Eastbay, Finish Line, Foot Locker, and StockX better connect with their consumers. He’s an avid San Francisco Giants fan, Allen Iverson fan, and owns way too many sneakers for his own good.