New Balance NB1 998
One brand I think did have a very strong year is New Balance. They produced no shortage of solid makeups of many of their most important models, and they released quite a few in themed packs of three or four shoes that shared a motif.
They backed up that model with some pretty excellent collaborations as well, such as the Concepts take on the 997. But what’s better than a collaboration between YOU and a brand? Not much. Enter the NB1 998. This year New Balance ramped up their customization program by offering up one of its most recognized silhouettes, the 998, for extensive customization, mixing in special edition material options and plenty of colors that align with the seasons. And for only a small premium over the “Made in the USA” 998! To top it off, NB1 even blessed some of its customers with their favorite makeups through a weekly design contest that ran for a pretty long stretch of the year. That’s just great work by a great brand.