No longer can you classify Premier as just a skate shop. They have evolved and not only done great collaborations with skate brands but have been teaming up with those outside their usual niche.
Their first collaboration with New Balance showed off what they are capable of. Inspired by Michigan’s rich history of automobiles, it’s no surprised the Made in USA 998 model was chosen. Plush suede in tan and black, executing the two-tone look on the upper just right. Leather tongue, quilted insoles and special hangtags with a license plate and key finish off the design. Winner, winner, chicken dinner.