To jump start the list, the Under Armour Curry 1. UA had been in basketball for a while, supplying Curry with all kinds of Clutchfit PE models. However, the Curry One was UA’s haul onto the hardwood and it certainly paid off.
Before I knew it, Curry One colorways were dropping and selling out immediately. The shoe was a great technical achievement — it showed that UA was willing to create a great shoe with great tech specs and performance for a great price.
While UA did some weird things like including a colorway in a pack and then releasing it separately, the Curry One colorways that hit shelves told great stories. This shoe easily made the list.