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To jump start the list, the Under Armour Curry 1. UA had been in basketball for a while, supplying Curry with all kinds of Clutchfit PE models. However, the Curry One was UA’s haul onto the hardwood and it certainly paid off.

Before I knew it, Curry One colorways were dropping and selling out immediately. The shoe was a great technical achievement — it showed that UA was willing to create a great shoe with great tech specs and performance for a great price.

While UA did some weird things like including a colorway in a pack and then releasing it separately, the Curry One colorways that hit shelves told great stories. This shoe easily made the list.

Comments

  1. Nick Engvall – nickengvall.com – Nick Engvall is a sneaker enthusiast with nearly 15 years of experience in the footwear business. He has written for publications such as Complex, Sole Collector, and Sneaker News, helped companies like Eastbay, Finish Line, Foot Locker, and StockX better connect with their consumers, has an addiction to burritos and Sour Patch Kids, and owns way too many shoes for his own good.
    Nick Engvall says:

    Solid list, Noah. I appreciate the diversity of it. The SNS x Packer x Reebok collab for All Star/NYC was crazy.

    1. Noah Goldowitz – New York – Let's shoot 📸 📩 Now: PR Director @ewingathletics & @chalklineofficial Past: EIC of a @complex site; Editor @sneakerhistory; PR @streetsmartnet
      Noah Goldowitz says:

      That whole pack could have been 1-7. And I think a lot of people just forgot about it.

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