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10 Reasons The Future Of Sneakers Is Brighter Than Its Past

10 Reasons The Future Of Sneakers Is Brighter Than Its Past

Brand Black is an upcoming sneaker brand. Photo via WearTesters.

Brand Black is an up and coming sneaker brand. Photo via WearTesters.

6. Competition

When brands are competing, the consumer wins. When UA nearly lured Kevin Durant away from Nike last summer, it was a sign that things are definitely shifting. But competition is also responsible for a number of new brands popping up like Brand Black. Do you remember any new brands from the good old days? We’ll wait.

Nick Engvall is a sneaker enthusiast with nearly 15 years of experience in the footwear business. He has written for publications such as Complex, Sole Collector and Sneaker News. Helped companies like Eastbay, Finish Line, Foot Locker, and StockX better connect with their consumers. He's an avid San Francisco Giants fan, Allen Iverson fan, and owns way too many sneakers for his own good.

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