There is no doubt Under Armour is one of the fastest growing companies in the sneaker business. They went from never creating sneakers before, to 2nd in market share in both football and baseball in just 4 years. Despite Nike having a complete stranglehold on basketball shoes, UA launched its basketball sneaker line on October 10th, 2010, beginning with the Micro G line, which included four models, the Micro G Fly, Micro G Blur, Micro G Lite and Brandon Jennings signature, the Micro G Black Ice.
4 years later, Under Armour still has a ways to go to catch The Swoosh but they made incredible waves this September by nearly signing superstar Kevin Durant. Although KD returned to Nike, the statement was made. Under Armour is a legitimate player in the basketball footwear world now. Ironically, some 4 years since they launched the UA Basketball line in 2010.
Nick Engvall is a sneaker enthusiast with nearly 15 years of experience in the footwear business. He has written for publications such as Complex, Sole Collector and Sneaker News. Helped companies like Eastbay, Finish Line, Foot Locker, and StockX better connect with their consumers. He’s an avid San Francisco Giants fan, Allen Iverson fan, and owns way too many sneakers for his own good.