The '80's were an era when signatures shoes were becoming popular in the NBA. Athletic companies realized the marketability of basketball and the way fans viewed/idolized players. For example, Nike was able to sell us the idea that Michael Jordan's shoes made us be...
The follow up is always harder than the original. The expectations, the real ones from others and the ones we place on ourselves, weigh down on us. And the unfounded expectations, the ones that come from a place of...
Letting go is the one of the hardest things in life to do, especially when you're a passionate person. But like Tinker Hatfield used to say,“We want to zig when they zag.” It's unclear whether the Jordan XXX is zigging...
The story of John Wall's sneakers becoming mainstream news has riled up some of the sneaker community and opened up the eyes of enthusiasts that may have wondered about John Wall and his deal with adidas. After Wall was spotted wearing a...
If you didn't notice 2015 was a big year for sneakers. There were more signature sneakers than ever, along with more brands and collaborations to choose from. It seemed like every week there was a release that caught your eye,...
2015 was a great year for sneakers. Many brands put a stress on material quality and tons of great collabs dropped. Brands like Diadora and Karhu came out of the woodwork and Chef Rae his own sneaker to celebrate...
Nike began as a running shoe brand. Phil Knight and Bill Bowerman partnered up at the University of Oregon to become the juggernaut we know and wear today. Their path to greatness is littered with tons of ad campaigns,...
A photo posted by John Geiger (@johngeiger_) on Aug 17, 2015 at 3:56pm PDT Yesterday the above Air Force 1 customs popped up all over the internet. I'm not an Air Force 1 fan but the idea of interchangeable elements on...

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